Experteer Overview

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In this role you drive the long-term channel strategy (PSP) aligned to the AFH-Ru0026amp;R sector, aiming for sustainable growth and profitability. You craft customer-specific strategies and annual plans, translating insights into actionable tactics across range, merchandising, promotions, pricing, service and distribution. You collaborate with cross-functional teams and customers to negotiate value, manage revenue levers, and ensure effective plan execution. You also contribute to evolving go-to-market models through channel DX initiatives and new growth opportunities.

Compensaciones / Ventajas
• Define long-term PSP channel strategy aligned to AFH-Ru0026R sector
• Identify opportunities to reach volume, share and profitability targets
• Negotiate volume, pricing and revenue management levers with customers




• Translate levers into client contracts and commercial agreements
• Develop and evolve customer strategic PSP and Annual can plan (AOP) with SWOT analysis
• Create SMART plans covering range, merchandising, promotions, pricing, service and distribution
• Execute customer plan with appropriate communication levels
• Align channel/customer strategy with European sector and participate in Ru0026R-Channel xqbhyrx European Team
• Redefine GTM opportunities by co-leading Perfect Store DX initiatives

Responsabilidades
• Degree in economics
• MBA (valued)
• 2 years of experience in sales or sales support (Trade, Catman, etc.)
• Strong analytical skills
• Customer orientation
• Interpersonal skills
• Results oriented
• Negotiation skills (internal and external)

Requisitos principales
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📌 SALES KAM AFH - Recreation & Retail (Madrid)
🏢 PepsiCo
📍 Madrid