12 ago
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GAIN
|
Barcelona
GAIN Performance - Senior Creative Strategist
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Location: Spain
Hybrid/Remote: Hybrid – Based in Barcelona
About GAIN
GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. As a united force, we use data to fuel creativity and technology to unlock new possibilities, engineering innovation to transform information into action and ideas into breakthroughs.
The Role
Senior Creative Strategist leading performance‑driven creative strategy across the paid media client portfolio. You will dig deep into creative performance data (Conversion Rate, Thumbstop Rate, Hold Rate, etc.) to uncover actionable insights and drive meaningful creative decisions,
aligning creative output with business goals and ensuring execution is impactful, scalable, and aligned with platform best practices.
Key Responsibilities
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- Creative Strategy & Insight Leadership
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- Conduct deep‑dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities.
- Lead strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.).
- Stay on top of creative trends and platform shifts—bringing culturally relevant, performance‑led insights into the ideation process.
- Translate insights into high‑impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale.
- Oversee and improve the feedback loop between performance data, creative execution, and future iterations.
- Creative Testing & Opti
📌 GAIN Performance (Barcelona)
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