Who are we?
We're building the AI Workforce for restaurants.
haddock started as the system of record for restaurant operations. Today, we're going one step further: replacing manual back-office work with AI agents that operate 24/7.
With products like Fina, our AI Agent, we're not adding features, we're creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants.
Our mission:
empower millions of restaurateurs to level up their business.
Our vision:
lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success.
Backed by Y Combinator and top-tier investors.
Why this role matters
We're scaling fast across Europe. We don't need "more marketing". We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.
What you'll do

Own haddock's positioning and narrative: from system of record AI workforce




Build a category-defining brand in Europe
Drive pipeline and revenue, not just awareness
Design and execute GTM strategies across markets and products
Turn product innovation into clear, compelling storytelling
Lead and scale a high-performing marketing team
Manage significant budgets with a strong ROI mindset
Work closely with Product, Sales, CX and founders to align narrative and growth

What we're looking for

7+ years in Marketing / GTM leadership in SaaS or tech
Experience scaling from €10M to €100M+ (or similar high-growth environments)
Proven track record owning both brand and performance
Strong storytelling skills: you can explain complex, new concepts simply and powerfully
Deep business mindset: you think in pipeline, ARR, and payback
Experience managing multi-million € budgets
Ability to build and lead teams in fast-growth environments
High standards on design, brand, and execution quality
AI-native minds

📌 Senior Head of Marketing (Barcelona)
🏢 haddock
📍 Barcelona