Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
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Job Mission
The Associate Trade Marketing Manager is responsible for planning, executing, and activating Trade Marketing campaigns for key and strategic accounts, across both physical retail and online environments within the Iberia market. The role must ensure smooth coordination between Sales, Marketing, Ecommerce, and Retail teams to continuously optimize the consumer experience and deliver excellence in both sell‑in and sell‑out.
Major Accountabilities
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- Key Account Management
- Manage relationships with strategic partners in alignment with the Iberia Trade Marketing strategy.
- Identify opportunities, gaps, and specific needs for each retailer.
- Campaign Planning & Activation
- Plan and implement campaigns aligned with local, regional, and global key stories.
- Manage 360° campaigns: planning, creative development, production, and activation.
- Ensure correct use of brand visual identity across all touchpoints (physical and digital), in direct coordination with the Iberia Visual Merchandising team.
- Collaboration with Sales & Retail Teams
- Work closely with Sales and Retail teams to align Trade Marketing strategy with key account plans and own‑channel strategies, ensuring that all activities enhance the consumer experience, complement each other, and ultimately drive sales.
- Support sell‑in processes with tools, narratives, and brand materials.
- Budget & Launch Tools Management
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