Company description

Lea el resumen de esta oportunidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview
We are looking for an Insights Analyst to join the Insights team within One Strategy at Publicis Groupe. Based in Barcelona, this role is focused on transforming audience, market, and behavioral data into actionable insights that support strategic decision‑making across the group.





The adecuado candidate combines strong analytical capabilities with a genuine curiosity about people and consumer behavior. Working closely with media, brand, and digital strategy teams, you will help develop a deeper understanding of audiences and their interactions across multiple touchpoints, contributing directly to more effective media and communication strategies.

Responsibilities
Audience Analysis & Media Consumption

-
- Independently use research and audience measurement tools such as Kantar, AIMC (EGM), and other market intelligence sources.
- Analyze media consumption data to identify patterns, emerging trends, opportunities, and strategic tensions.
- Develop audience profiles and consumer understanding to support media and communication planning.

Audience Development & Segmentation

-
- Define actionable audiences through the integration of:

-
- Market and consumer research data (Kantar, AIMC, etc.).
- First‑party client

📌 Insights Analyst (Barcelona)
🏢 Publicis Groupe
📍 Barcelona