The role will be primarily responsible for designing and executing the Louis Vuitton Mediterranean communication strategy, ensuring the brand’s leadership position and continuously elevating its desirability, always in alignment with regional business objectives.
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The communication director will work closely with regional leadership and cross-functional teams to elevate Louis Vuitton's brand image through innovative communication strategies. Maximizing the potential of the brand in the Mediterranean region (including Spain, Portugal, Morocco, Greece, Turkey, Israel and Kazakhstan) based on the global and EMEA vision.
A strong knowledge of communications and PR is key, national media networks and local contacts, monitor emerging trends and cultural shifts, tailoring communication strategies to stay relevant and appealing to new and existing luxury consumers.
Job responsibilities
- Define and oversee the execution of the Mediterranean communication strategy based on global / EMEA direction and ensuring an alignment with regional business strategy.
- Lead and mentor the Mediterranean communication team, fostering talent development, collaboration, and high performance across all projects and initiative
- Establish the paid media strategy in collaboration with integral media team with a focus on performance.
- Set a 360° press strategy maintaining DMR leadership. Always ensuring a consistent Louis Vuitton presence on social media
- Work in close coordination with global talent teams to implement celebrity and influence strategies in Mediterranean region.
- Determine and manage the regional PR budget based on global and EMEA recommendations.
- Manage the communication agencies across the region, including Portugal Turkey and Greece. Setting KPIs based on brand awareness and business needs, monitoring the results.
- Partner with HO cross
📌 Communications Director (Madrid)
🏢 Lvmh Group
📍 Madrid
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