12 ago
|
Ferrer
|
Barcelona
Experteer Overview Haga clic en "Solicitar" a continuación para enviar su candidatura. Asegúrese de que su CV está actualizado y de que ha leído primero las especificaciones del puesto. In this role, you will lead Ferrer's general content strategy and establish a best-in-class Content Excellence model across brands. You’ll partner with Brand, Digital, Medical, and DDu0026amp;Ai teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform. This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact.Compensaciones / Beneficios• Lead global marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performance• Own end-to-end content lifecycle from strategy to reuse ensuring quality, consistency, and scalability• Design and implement a robust content governance model to enable effective global-local collaboration• Orchestrate omnichannel content experiences across digital and offline channels• Drive Content Operations and push evolution of the Content Management capabilities in the new Business Platform• Define and monitor content performance frameworks and KPIs to measure impact and optimize engagement• Lead innovation in content creation and management leveraging AI and emerging technologies• Partner with Brand Leads, Digital, Data u0026 AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integrationResponsabilidades• Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments• Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications with cross-channel engagement impact• Experience designing and managing Content Excellence, Content Operations, and Content Governance models across organizations• Hands-on experience with content/marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud or similar• Solid understanding xcskxlj of MLR review processes, regulatory and compliance for pharmaceutical materials• Strong analytical abilities to define content KPIs, measure performance, and derive actionable insights• Experience working in global–local operating models with global brands, regional stakeholders, and local markets• Demonstrated ability to influence and collaborate with cross-functional stakeholders• Excellent project management, communication, and stakeholder engagement skills• Fluent EnglishRequisitos principales• volunteering opportunities• flexible working model• collaborative office environment• development and learning opportunities• wellbeing programs• remuneration customization
📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona