The Marketing Cloud Product Owner is responsible for defining, prioritising, and delivering the product roadmap for Marketing Cloud (e.g., Salesforce Marketing Cloud and Data Cloud).
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This role acts as the bridge between business stakeholders, marketing teams, and technical delivery teams, ensuring that marketing automation capabilities deliver measurable business value and align with organisational strategy.
The Product Owner owns the end-to-end product lifecycle, from vision and backlog management to delivery and continuous optimisation.
Key Responsibilities
1. Product Vision & Strategy
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- Define and communicate a clear product vision aligned with marketing, CRM, and business objectives.
- Develop and maintain the Marketing Cloud roadmap (campaign orchestration, personalisation, lead management, etc.).
- Ensure alignment with enterprise initiatives such as customer experience, data strategy, and digital transformation.
2.
Backlog Management & Prioritisation
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- Own and manage the product backlog, ensuring it is prioritised based on business value, ROI, and dependencies.
- Translate business needs into user stories, epics, and acceptance criteria.
- Continuously groom and refine backlog items based on feedback and evolving priorities.
3. Stakeholder Management & Collaboration
Act as the voice of the business and customer.
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- Marketing teams (campaign execution, segmentation)
- Data Cloud team (CDP, Segmentation)
- CRM & Sales teams
- Data & Analytics teams
- Integration teams (Zoom, LinkedIn, Workfront, Boomi)
Key Activities
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- Facilitate alignment across cross-functional teams and ensure clarity of requirements.
- Provide end‑user demonstrations and trainings.
4. Marketing Automation Platform Ownership
Drive the design and evolution of Marketing Cloud capabilities, including:
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- Journey orchest
📌 Overseas Contractor (Madrid)
🏢 LTM
📍 Madrid