12 ago
|
SAMY Iberia
|
Madrid
12 ago
SAMY Iberia
Madrid
SAmy is a general network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data‑driven solutions and drive growth for brands. With over 1,000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAmy serves over 100 leading clients, specializing in award‑winning, end‑to‑end digital campaigns.
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Mission
We are seeking a Data / Research & Insights Senior Analyst to join our dynamic team. This role is instrumental in transforming data into strategic insights that drive decision‑making, shape innovative campaigns, and optimize business performance. The ideal candidate combines strong analytical capabilities with strategic thinking, proactively identifying opportunities and influencing both creative and business outcomes.
Job Functions
Data Analysis & Insights
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- Translate complex and large datasets into clear,
actionable insights with strategic implications.
- Analyze performance metrics across campaigns, identifying patterns, drivers of success, and optimization opportunities.
- Develop, refine, and evolve benchmark frameworks and measurement methodologies aligned with industry standards and client objectives.
- Provide proactive recommendations that directly impact campaign performance and business results.
- Identify emerging trends and translate them into forward‑looking insights, using trendhacking techniques and structured frameworks to drive actionable opportunities for brands and campaigns.
Social Listening & Market Research
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- Lead the use of social listening tools (e.g., Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase, Socialbakers) to extract deep consumer insights, cultural trends, and competitive intelligence.
- Design and execute research projects that support strategic planning, new business, and clie
📌 Data / Research & Insights Analyst (Madrid)
🏢 SAMY Iberia
📍 Madrid