Job Title: Business Development Director (Global KOL Growth)

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Experience Required: Crypto Exchange

Work Arrangement: Remote

Role Overview

We are seeking a highly experienced Business Development Director (KOL) to lead our global influencer and Key Opinion Leader (KOL) strategy across the Web3 and crypto ecosystem. This role is responsible for building and scaling overseas KOL channels, leading a high-performing BD team, and driving global user acquisition and trading growth through strategic influencer partnerships.
Key Responsibilities

Identify, onboard, and manage top and mid-tier blockchain, finance, and trading KOLs, influencers, and community leaders across Southeast Asia, the Middle East, Latin America, Europe, and North America
Build and continuously expand a high-quality global KOL and influencer network
Develop a scalable, high-conversion overseas KOL partnership ecosystem
Team Leadership & Performance Management

Build, lead, and scale the KOL Business Development team
Define annual, quarterly, and monthly KPIs aligned with growth, acquisition, and conversion targets
Establish clear SOPs, workflows, performance frameworks, and training systems
Drive team execution, monitor progress, and continuously improve efficiency and output quality
Design and execute tailored overseas KOL marketing strategies based on product positioning, market trends, and regional audience behavior
Lead collaborations across live streaming, content campaigns, community activations,



and integrated marketing initiatives
Ensure all KOL content and campaigns align with brand positioning and compliance requirements
Oversee end-to-end execution including content approval, publishing, and campaign performance tracking
Track and analyze key performance metrics including KOL traffic, engagement, user acquisition, registrations, and trading conversion
Evaluate campaign ROI and optimize budget allocation and partnership strategies
Conduct regular performance reviews and competitor analysis to refine KOL strategies and improve conversion efficiency
Relationship Management & Strategic Partnerships

Build long-term strategic relationships with key KOLs, influencers, and media partners
Develop exclusive partnerships with top-tier influencers and create benchmark campaigns
Collaborate with internal marketing, operations, and compliance teams to execute large-scale global campaigns
Strengthen brand presence and market penetration across international markets
Monitor global crypto regulations, regional policies, and industry trends affecting influencer marketing
Ensure all KOL activities comply with regulatory and internal compliance standards
Provide regular market insights and strategic recommendations to support global expansion decisions
Requirements

Experience





Bachelor’s degree or above
Minimum 5+ years of experience in overseas KOL BD, influencer marketing, or growth roles within Web3 / crypto / blockchain industry
At least 3+ years of experience in team leadership or management roles (Director or Head)
Prior experience in

top-tier crypto exchanges or leading Web3 financial platforms strongly preferred
Network & Execution Capability

Strong integral network of KOLs, influencers, communities, and media partners
Deep understanding xqbhyrx of regional influencer ecosystems, pricing models, and collaboration structures
Proven ability to scale KOL programs from scratch and deliver measurable growth impact
Language & Communication

Fluent in English (written and spoken), with the ability to independently handle international negotiations and business communications
Strong familiarity with major social and content platforms including TikTok, YouTube, X (Twitter), and Telegram
Core Competencies

Strong business negotiation, stakeholder management, and cross-functional coordination skills
Highly data-driven with the ability to translate insights into actionable strategies
Results-oriented, resilient under pressure, and comfortable operating in fast-paced global environments
Strong cross-cultural communication and global mindset
Professional Standards

Strong understanding of crypto industry compliance and risk control requirements
High level of integrity, ownership, and accountability
Strong collaboration mindset with ability to work effectively across distributed global teams

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📌 Business Development Director (Crypto Exchange) (Madrid)
🏢 Confidential
📍 Madrid