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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Media Data Analysis Associate Lead
Role Summary:The Media Data Analysis Associate Lead is a dedicated I&Arole; embedded in Enterprise Media, Content and Creative Accelerationwork teams to strengthen how BCH manages and optimizes ~€400M+ indigital media investments. The role brings objective, versatile anddata-driven measurement to learning agendas, validation methodologiesand supports in data analysis for media decisions across key partnersincluding Google,
Meta and IPG/Omnicom/BOND.
This role acts as aneutral analytical counterbalance to partner recommendations, validatesthat guidance shared with country clusters is incremental, scalable andevidence-based, and equips BCH to lead more credible partnerconversations with stronger subject matter expertise on measurement,data, clarity and confidence. This role is part of Media & CreativeEffectiveness capability vertical within Insights & Analytics (I&A;) Home.
Key Responsibilities
Validate and challenge partner and agencyrecommendations on media mix, formats and optimizations to ensure theyare incremental, value-accretive and not solely platform-driven. Translate media and measurement insights from MMM, CPLT and other measurement approaches into clear, globally scalable guidance and act as a neutral advocate behind recommendations shared with clusters/countries. Define fit-for-purpose measurement approaches
📌 Media Data Analysis Associate Lead (Bellprat)
🏢 Bayer
📍 Bellprat
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