Manager, ABM Programs for Europe & LATAM
Location: Madrid, Community of Madrid, Spain
Contract: Permanent
Work Setup: Hybrid work model, in line with regional team expectations
About HelloKindred
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.
What you will do

Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams.
Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights.
Work with account teams, subject matter experts,



and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders.
Support the delivery of appropriate ABM tactics for integral campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed.
Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals.
Manage marketing budgets effectively to execute ABM activities with a positive return on investment.
Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.

Qualifications

Minimum 5 years of experience in technology, business, marketing, communications, or digital agency environments.
Understanding of multi-channel engagement data, behavioral insights, and predictive analytics to

📌 Manager, ABM Programs, Europe (Madrid)
🏢 HelloKindred
📍 Madrid