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The RoleReporting to the Demand generation Manager, we are seeking a highly motivated Demand Generation Specialist to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of in-person and online events. Your focus will be on acquiring and engaging SME and mid-market prospects in Spain, ensuring event initiatives are aligned with business goals and delivering measurable pipeline growth.
This position requires cross-team collaboration, strong project management, and performance analysis to optimize event outcomes. As a key member of the marketing team, your role will contribute to the full marketing funnel by creating impactful experiences that convert leads into opportunities. You will work closely with sales, growth operations, and other teams to ensure alignment and maximize results.
What You’ll Do
- Develop and implement a comprehensive Spanish marketing events strategy. This includes identifying and prioritizing events, managing budgets, allocating resources, negotiating contracts, and executing a diverse program of activities such as trade shows, exhibitions, seminars, webinars, and conferences.
- Review and provide feedback on event marketing materials to ensure alignment with corporate guidelines, including booth graphics, messaging, and branding.
- Align event marketing efforts with sales objectives, ensuring effective sales follow-up to drive revenue growth.
- Analyze lead data from events to evaluate the effectiveness of lead generation strategies and prepare reports on lead quality and conversion rates. Use these insights to optimize future event planning and execution.
What We’re Looking For
- At least 2 years of experience working in demand generation , with a proven track record of planning and executing a wide range of B2B events, both on
📌 B Events manager (Barcelona)
🏢 Factorial Hr
📍 Barcelona
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