Vitruve | Full-time | Madrid (Hybrid)The MissionVitruve is at a pivotal moment. We are evolving from being the gold standard in VBT hardware to becoming the All‑In‑One SaaS platform for Strength & Conditioning (S&C;). Our technology is already trusted by the NBA, Premier League, and elite high schools across the US.
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We are looking for a Growth & E-commerce Specialist to transition our marketing operations in‑house and own the entire digital acquisition funnel. You will be responsible for taking our current baseline, optimizing our Shopify ecosystem, and scaling our paid media spend as you prove out the ROI.
The Role: Impact & ResponsibilitiesThis is a "player‑coach" role with a high level of execution. You will have the autonomy to build the strategy and the technical skill to execute it.
- Full‑Funnel Ownership: Manage and optimize our Paid Search and Paid Social accounts (Meta & Google).
You’ll start with the clear mandate to scale budget this as you hit performance milestones.
- YouTube Ads Launchpad: Lead our expansion into YouTube Ads. Identify the right creative angles to reach coaches and athletes and build this channel from the ground up.
- A Hacker, Not a Manager: You are a builder. You have personally managed budgets between €10k–€50k/month in B2B/SaaS or E‑commerce startups. You don’t wait for a dev team; you get your hands dirty configuring the Pixel, GTM, and the Conversions API (CAPI) yourself.
- Geographic Arbitrage: The US represents 40% of our sales, but Europe is our profitability leader. Your job is to dynamically shift budgets where the ROAS and MER make the most sense. You must be bold enough to break the current structure if that’s what it takes to find the optimal ROI.
- Data Strategy: Own the tracking (GTM, CAPI) and reporting. We don’t care about vanity metrics; we care a