Company DescriptionGlovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Todos los candidatos deben asegurarse de leer atentamente la siguiente descripción del puesto y la información antes de enviar su solicitud.
Job DescriptionYou will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you
You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle,



from the moment someone first downloads our app to becoming a loyal, long-term advocate.
- Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
- Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand.
- Lead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results.
- Collaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization.
- Data-driven decision-making – Dive deep into analytics and user behavior to cont

📌 Head of CRM (Madrid)
🏢 Tamarind Intelligence
📍 Madrid