The Work You'll Do
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We're looking for a Field Marketing Manager to support the planning and execution of targeted marketing initiatives designed to increase brand visibility, generate demand, and support revenue growth across the EMEA region.
Based in Madrid, Spain, this role will be responsible for driving field marketing activities across Spain and supporting broader EMEA programmes, including webinars, hosted events, trade shows, executive roundtables, and integrated campaigns.
This position works cross‑functionally with sales, business development, partner, customer success, and general marketing teams to ensure alignment and deliver measurable business impact.
More specifically, you will:
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- Plan, execute, and manage hosted events, executive roundtables, trade shows, webinars, and integrated marketing programmes that drive pipeline and revenue goals across various lines of business.
- Collaborate closely with sales leadership and account teams to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts.
- Drive pipeline and brand awareness through an integrated webinar programme that includes planning, promotion, execution, and lead handover.
- Establish pre- and post-programme processes to maximise attendance, engagement, pipeline generation, and ROI.
- Localise and execute global campaigns for specific lines of business and geographic markets.
- Collaborate on field-led programmes that support Account-Based Marketing (ABM) initiatives and strategic account engagement.
- Leverage AI-powered marketing tools to improve campaign targeting, content development, performance analysis, and personalisation at scale.
- Forecast, measure, analyse, and report on campaign performance, pipeline contribution, and business impact.
- Communicate and educate sales
📌 Field Marketing Manager (Madrid)
🏢 Sovos
📍 Madrid