Greenda is an early-stage AgTech startup backed by TDK, building the scientific backbone that makes precision agriculture actionable for farmers and agri-technicians. Our platform combines image-based crop diagnosis, pest prediction, and integrated pest management tools to deliver grounded, field-relevant intelligence at scale. We are currently focused on permanent horticultural crops in Spain, with a roadmap to expand into new markets as our science and data infrastructure matures.

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Why this role matters

In this role, you will report to Greenda’s Commercial Director and will own Greenda's commercial presence in Spain.
You will lead all sales and partnership activity across the Spanish market, managing and coordinating a local customer development team. Your goal is to turn real conversations with cooperatives and agribusinesses into paying customers, and to bring the field intelligence that shapes our product and commercial strategy. This is a role for someone who wants to build something that helps the agriculture industry.
What you'll do

Territory & team leadership

Own the Spanish commercial territory: set priorities with commercial team, manage pipeline, and coordinate the efforts of local staff toward shared targets
Act as the senior point of accountability for all Spain-based sales, partnerships, and customer relationships
Report directly to the Commercial Director and represent Spain in company-wide commercial planning




Lead the full sales cycle with agricultural cooperatives and agribusinesses, from prospecting and partnership development through onboarding, adoption, check-ins, and renewal or expansion
Identify and develop strategic partnerships with agricultural associations, agronomy institutions, and sector organisations across Spain
Advise on the commercial offer for the Spanish market, including pricing, positioning, objection handling, and sales cycle frameworks
Build and manage pipeline with rigor, maintain clean records in HubSpot, own forecasting, and produce clear weekly reporting for the leadership team
Customer & field engagement

Lead in-person and remote discussions with cooperative managers, agronomist technicians, and farmers to drive adoption and capture structured feedback
Own documentation of all in-person visits, pilot sessions, and feedback calls, maintained in HubSpot and shared with relevant internal teams
Act as the bilingual bridge between Spanish customers and Germany-based product and commercial teams, including live interpretation on calls when required
Advise the Product team on user pain points, must-have workflows, and success metrics from the field
Deliver a prioritized problem list and validated jobs-to-be-done (JTBD) for cooperative technicians and managers




Surface clear commercial case studies and identify expansion and renewal paths from pilot customers
What we are looking for

Must-have

6–10+ years in B2B roles: sales, solutions consulting, customer success, or GTM — with at least 2 years in a team lead or territory owner capacity
Agricultural or agri-tech background
Consultative sales, pipeline management, and the ability to synthesize feedback into clear, actionable insights
Comfortable engaging directly with farmers, xqbhyrx cooperative managers, and agronomist technicians in their environment
HubSpot CRM (or equivalent)
A genuine drive to build technology that makes a real difference for our food systems in Europe
Strong bonus

Prior experience working with or inside agricultural cooperatives
Familiarity with CAP subsidies, phytosanitary compliance, or digital agronomy tools (ATRIA, cuadernos de campo, etc.)
Residency in Valencia, Spain
Empower agricultural cooperatives and their farmers with AI tools that are accessible, affordable, and sustainable
Shape Greenda's foundation from early pilots to scalable field impact
Competitive package
Join an international, mission-driven team working at the frontier of AgTech innovation
Company benefits including lunch, transport, and internet allowances.
30 days of paid vacation
Annual training & self-development budget to support continuous learning and career growth
One-week fully funded "farm stay" experience, live and work on an organic farm to connect with real-world agriculture (Woofing-style)

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📌 Sales Lead (Madrid)
🏢 Greenda
📍 Madrid