Every great media experience starts with understanding.

At Havas Media Belgium, our Intelligence team connects research, data, business context and human behaviour to uncover the tensions and opportunities that shape every strategic recommendation. Before ideas become strategies and strategies become media experiences, we build a deep understanding of the business challenge.

We're looking for someone to lead that ambition.

The role

You'll lead the Intelligence practice, raise the strategic ambition of the agency, and help our teams make better decisions through evidence, curiosity and critical thinking.

The volume of information available to strategists has never been higher. The real skill isn't accessing more of it. It's filtering the noise, finding the tension that changes the conversation, and turning it into a clear direction. The best media experiences aren't always the most complicated. They start with the sharpest thinking.

You'll navigate across culture, consumer behaviour, brand dynamics and competitive forces to uncover the insights that give our clients a real advantage. Your work sits at the foundation of every recommendation: you produce the intelligence that our strategists build on and that our media experts activate. Your insights don't end up in a drawer. They shape what we recommend and what our clients decide.

You'll also help define what's next: evolving our methodologies, testing emerging technologies, identifying new data sources, and keeping the agency ahead of how intelligence is created and applied. We have access to serious capabilities, including YouGov, Kantar and our proprietary Converged.AI tools.



We don't expect you to simply use them. We expect you to make them better.

What you'll do

- Design research approaches tailored to each client challenge, and conduct consumer, market and competitive analyses that feed directly into strategic and media recommendations.
- Spot weak signals, cultural shifts and sector trends before they become obvious, and know where to look across internal and external data sources to find what others miss.
- Read and interpret data from multiple sources and turn it into consumer tensions, growth opportunities and strategic foundations for the teams around you.
- Participate in client briefs, challenge the business problem before jumping to solutions, present recommendations to senior clients and lead strategic workshops.
- Bring fresh ideas, new perspectives and emerging approaches to help evolve the Intelligence practice, its methodologies and its tools.
- Share knowledge across the agency and help raise the level of insight thinking within the teams.

A strong plus: experience reading measurement outputs (media mix modelling, brand equity, incrementality) and feeding them back into the next strategic cycle.

What you'll bring

- Minimum 5 years of experience in consumer insights, market research,



intelligence, brand strategy or consulting, with a track record of leading.
- A strong knowledge and understanding of the Belgian market.
- Strong expertise in both qualitative and quantitative research.
- Experience with platforms like YouGov, Kantar, Nielsen or social listening tools.
- You know how to read data, but more importantly you know where to look for the information that will make the difference.
- The ability to synthesize complexity into simple, convincing recommendations.
- Comfort engaging senior stakeholders.
- Curiosity for AI and emerging approaches to intelligence.
- Interest in developing people and building a practice.
- Fluent English, plus French or Dutch. Both is a real advantage in the Belgian market.

Why Havas?

You'll work across sectors that rarely sit in the same agency: luxury, automotive, retail, banking, FMCG, among others. Our clients include Hermès, LVMH, BNP Paribas Fortis, Carrefour, Kia, Hyundai, Keytrade Bank and Lactalis, among others, as well as a strong portfolio of local Belgian brands.

You'll have access to proprietary integral tools, including our Converged.AI methodology and intelligence platforms, and you'll collaborate with international experts across the Havas network.

We offer a hybrid working setup with 2 days of remote work per week.

Life at Havas is about creating great work together.

#HavasTogether

Sounds like a match? We'd love to hear from you.

At Havas, we are an equal opportunity employer committed to creating an inclusive workplace where everyone can thrive.

📌 Senior insight advisor - strategic planner (España)
🏢 Havas Belgium
📍 España