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In this Digital Analyst role, you will translate business needs into measurement strategies and actionable insights across digital ecosystems. You will implement and validate tracking, work with GA4/GTM, and build dashboards to inform cross‑functional decisions. You’ll support FMCG and automotive clients, optimizing multichannel strategies and digital asset performance. This opportunity sits within a integral, collaborative platform focused on client growth and data‑driven decision making.
Compensaciones / Beneficios
- Configure, implement, and maintain tracking via Google Tag Manager (GTM) across multi-domain environments
- Perform QA and validate data collection by reviewing data layers and debugging tracking implementations
- Analyze digital behavior and CRM/email performance to optimize multichannel strategies for KPI improvement
- Design and automate dashboards in Looker Studio for technical and non‑technical stakeholders
- Collaborate with clients and external technical teams to translate requirements into tracking specs and measurement frameworks
- Ensure measurement strategies align with business objectives through descriptive and diagnostic analyses
Responsabilidades
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Strong understanding of event-based tracking, data layers, conversions, and cross-domain measurement
- QA processes and debugging methodologies for analytics implementations
- Experience building dashboards/reports in Looker Studio and communicating insights
- Analytical mindset with xugodme ability to translate data into actionable business insights
- Experience analyzing digital behavior and multichannel campaign effectiveness
- Experience collaborating with clients and technical teams
Requisitos principales
- Flexible Benefits (Coverflex)
- Growth opportunities with local and global training
- Free online training via Marcel, LinkedIn Learning, Udemy
- Partner certifications (Meta, Google, Amazon)
- Work from anywhere (up to 6 weeks)
- Attractive holidays package and wellbeing initiatives
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