Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We areseekinga proactive, customer-focused Customer MarketingSeniorSpecialist to help expand and scale PTC’s integral Customer Reference Program while supporting strategic customer community and advocacy initiatives.

Based in Barcelona, this role will work closely with Marketing, Sales, Customer Success, Product Marketing, and customers around the world toidentify, recruit, and nurture customer advocates who can share their transformation stories and business outcomes. This includesidentifyingcustomers from events, executive programs, advisory boards, industry exchanges, and user community activities, helping guide them through the reference process, and supporting the creation of customer-led content that enables marketing, sales, and customer success teams. Because many reference interviews and customer conversations occur with North American customers, this role requires flexibility toparticipatein occasional evening calls to support customer interviews, reference development activities, and advocacy programs.

The ideal candidate is highly organized, collaborative, an excellent communicator, and passionate about creating exceptional customer experiences. They are comfortable managing multiple projects simultaneously, building relationships across functions, and turning customer success stories into impactful programs that drive business value. Support the execution and growth of PTC’s Customer Reference Program by helping recruit, engage, and nurture customer advocates.

Identifypotential reference candidates through events, advisory boards, customer communities, customer success teams, sales teams, and marketing programs. Partner with stakeholders across Marketing, Sales, Customer Success,



and Product organizations to align customer advocacy opportunities with strategic business priorities. Coordinate customer reference requests,introductions, interviews, case studies, videos, speaking opportunities, and peer-to-peeradvocacyactivities.

Maintain and enhance reference records within internal systems and contribute to ongoing data quality and program visibility efforts. Support communications that promote PTC/USER’s customer-led mission and core programs, including the Global Summit event, newsletter, Regional User Groups, and Technical Committees. Partner with internal stakeholders and PTC/USER leaders tonurture customer advocates,connectuserswitheducationandpeer support,and create pathways for customers tolearn, contribute, and engage more deeply with PTC and the broader user community.

Administer andmaintainReferenceView and related customer reference databases, ensuring records areaccurate, searchable, up to date, and aligned to customer permissions, products, industries, regions, use cases, and advocacy activities. Support customer review and third-party proof-point initiatives thatstrengthenPTC’s visibility, credibility, and trust signals in AI-driven search and GEO results. Support a regular reference drumbeat that highlights new customer stories, available references, recent wins, quotes, videos, speaking opportunities, and newly published advocacy assets.

Repurpose customer stories and proof points into short-form content, including social media post drafts, customer quote graphics, story teasers, event promotion copy, and other bite-sized advocacy content. Manageproject timelines, stakeholder communications, and operational processes that support advocacy and customer marketing programs. Track reference recruitment pipeline health, customer review activity, and customer proof assets by region,



helping service GEO-related reporting needs andidentifygaps in customer validation across priority markets, industries, and solution areas.

Identifyopportunities to improve program efficiency, customer experience, and advocacy engagement throughnew ideas, processes, and best practices. 3–5 years of experience in Customer Marketing, Marketing, Customer Advocacy, Community Management, Customer Success, Event Marketing, ora relatedfield. ~ Experience working in a B2B technology, software, SaaS, manufacturing, industrial, or engineering-focused environment preferred. ~ Experience managing multiple projects, deadlines,and stakeholder groupsacross cross-functional teams. ~ Experience supporting customer-facing programs, communications, or events is highly desirable.

Project

Management & Execution ~ Comfortablemanaging multiple prioritiesindependently while coordinating across global teams. Passion for customer experience and customer advocacy. Ability toidentifyand cultivate customer success stories. Bachelor’s degree in Marketing, Communications, Business, Journalism, Public Relations, ora relateddiscipline preferred.

Experience supporting customer interviews, case studies, or customer storytelling initiatives. Familiarity with CRM, marketing automation, event management, or advocacy platforms.

Experience working within a global organization and collaborating across regions. Ability to accommodate occasional evening meetings to support customer interviews and reference activities with North American customers. Fluency in English Healthcare that includes dental and eye care Over 15 nationalities in our office - join a dynamic and multicultural workforce Brand new offices in Poblenou (One Parc Central), with rooftop terrace and sea views Hybrid working model: 2 days per week in the office Team events & team building, family days, Social Fridays with your PTC family Take a look at our Barcelona office: Open Day at PTC’s Barcelona Office (youtube.We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws.

📌 Customer Marketing Senior Specialist (Barcelona)
🏢 Ptc
📍 Barcelona