About this Position What you´ll do Define the global marketplace strategy across pure-players marketplaces and owned platforms, translating eCommerce priorities into clear regional focus and growth levers

Establish go-live criteria, success metrics, best practices and scalable playbooks for new platforms and portfolio launches

Incubate new eCommerce initiatives by coordinating setup, enabling regional teams and preparing structured handover process

Govern global eCommerce standards across content quality, execution excellence and marketing investment performance

Identify and prioritize growth opportunities across platforms, markets and customer segments

Act as global counterpart for strategic eCommerce partners, ensuring commercial alignment, consistent platform engagement and cross-functional execution

Strengthen digital shelf excellence, brand protection, search visibility and AI/GEO-ready product content across the marketplace and owned-platform customer journeys

What makes you a good fit University degree in Business Administration, Economics, Digital Business or related field

5+ years of experience in eCommerce management, strategy or development

Proven track record in driving marketplace growth across multiple markets, platforms, customer journeys or business units

Strong understanding of eCommerce business models, including 1P/3P dynamics, pure-players, and owned platforms and solid knowledge of eCommerce KPIs across traffic, conversion, content performance, digital shelf and retail media

Understanding of emerging AI technologies, including GenAI, LLMs, GEO,



and their application across eCommerce content, search visibility and customer journeys

Strong analytical mindset with ability to translate performance data into global priorities and scalable frameworks and entrepreneurial and proactive working style with strong ownership mentality

Excellent English skills; additional European languages are a plus

This position is available in Duesseldorf or Barcelona.

Some perks of joining Henkel Flexible work scheme with versátil hours, hybrid work model, and work from anywhere policy for up to 30 days per year

Diverse national and international growth opportunities

Global wellbeing standards with health and preventive care programs

Gender-neutral parental leave for a minimum of 8 weeks

Employee Share Plan with voluntary investment and Henkel matching shares

Company Pension Plan 100% financed by Henkel

MEGA Preventive Health Insurance

CareFlex Supplementary Care Insurance

Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us!

We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

📌 Global Manager Business Development Ecommerce (d/f/m) (Barcelona)
🏢 Henkel group
📍 Barcelona