The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2 B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.Key ResponsibilitiesGEO Research & ExecutionResearch and document the prompts, questions, and content gaps that matter most for each client's audience and competitive positionSupport analysis using GEO tools such as Profound, Ahrefs, and moreContribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitorsAssist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assetsOn-Site Content Planning & SupportCreate content plans which support AI citationAudit existing client content for GEO alignment and flag restructuring opportunities that could improve AI VisibilityCollaborate with writing and strategy teams to ensure content plans are executable and successfulReddit StrategyDevelop and manage Reddit strategies that build client visibility & presence in the community content sources AI models referenceIdentify the right subreddits, content angles, and participation strategies for each client's audience and objectivesPlan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumesSupport the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriatePerformance & ReportingTrack client KPIs including AI visibility,



citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metricsContribute to regular performance reports with clear documentation of what's working, what isn't, and what to test nextSupport ongoing testing across content formats, subreddit selection, post framing, and content structureCross-Channel IntegrationCollaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategiesSurface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planningParticipate in client content audits and strategy sessions with a GEO and AI Visibility lensHow Success Is MeasuredExecution QualityPost-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ≥4)No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete workClient SatisfactionClient NPS score within 4 weeks of initial strategy delivery (target ≥8)QBR question: "How confident are you in the strategic direction?" (1-5, target ≥4.5)Growth Toward StrategistDemonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestonesContribution of at least one reusable internal framework or playbook per quarterAbility to contribute meaningfully to client strategy presentations within 6 monthsShowcased presentation confidence & client facing, consultative abilityCompensationBase salary $50k-60k CAD depending on experience and locationVariable compensation: team performance bonus and company-wide profit‑sharingHow to applyFill in Culture Index survey: Zfyp MzdApply through the application form

📌 Geo Specialist (Madrid)
🏢 Foundation Marketing
📍 Madrid