Who you are

- 5+ years of experience in marketing automation, CRM, or lifecycle marketing

- Hands-on experience with marketing automation platforms (Iterable, Braze, or similar); fluency in journey logic, segmentation, and send-logic governance

- Working knowledge of HTML/CSS as applied to email templates and automation workflows

- Strong understanding of email deliverability, quality standards, and lifecycle best practices

- Experience with automation reporting across campaign, journey, and cohort dimensions

- Demonstrated experience building AI-powered workflows, whether for personal productivity, team processes, or marketing operations. You have already integrated AI tools into how you work, not just experimented with them

- Excellent communication skills; proficiency in English is a must

- Comfortable working in a fast-paced, cross-functional environment

- You are a mid-to-senior individual contributor who thrives in both execution and strategic thinking. You can own a function independently from day one

- You are hands-on and results-oriented. You make things happen without needing a lot of structure around you

- You are comfortable navigating tooling transitions and ambiguous technical environments. You find complexity energising, not overwhelming

- You communicate clearly and precisely. You can translate technical concepts for non-technical stakeholders and vice versa

- You collaborate well with others and share knowledge generously





- You are curious about AI and how it can improve the way marketing teams work. Bonus if you have already started integrating AI tools into your own workflows

What the job involves

- As a Marketing Automation Manager, you will own the marketing automation infrastructure that powers Kahoot!'s CX and Marketing lifecycle communications. This is a maternity cover position with full ownership of a critical function from day one

- You will report directly to the Manager, Marketing Ops

- Own marketing automation end-to-end: campaign builds, journeys, and segmentation

- Lead marketing automation platform strategy, including builds, migrations, and ongoing evolution

- Hold the standard on email quality, layout consistency, deliverability, and send-logic governance across all automated communications

- Standardise automation reporting across campaign, journey, and cohort dimensions to support CX-wide decision-making

- Act as the team's go-to expert on email and automation, setting quality benchmarks and mentoring teammates

- Collaborate cross-functionally with Product Marketing, Design, Online Comms, and Commercial teams to deliver well-executed lifecycle programs

Benefits

- Insurance and pension contribution

- Lunch contribution

- Equity program

- Home broadband allowance
- Friendly, international environment and afterwork activities

- Subsidized wellbeing initiatives

- Mobile subscription

📌 Marketing Automation Manager (Barcelona)
🏢 Kahoot
📍 Barcelona