Experteer Overview

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In this role you will lead data-driven performance marketing initiatives for regional markets, collaborating with cross-functional teams to uncover opportunities, measure results, and optimize campaigns. You will own 360-degree projects and drive growth through acquisition, activation, and re-engagement via app campaigns and programmatic channels. The role blends hands-on execution with strategic analytics to push performance and share best practices across the team.

You will work in a fast-paced, collaborative environment that values impact, experimentation, and scalable measurement.

Compensaciones / Beneficios

- Lead the development and optimization of high-impact campaigns for a specified region (Africa, EE, Balkans, or SWE).
- Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.
- Apply a data-driven approach to daily operations and tackle performance challenges to exceed goals.
- Collaborate with marketers and analysts across Performance Marketing channels (Paid Social, SEM, ASA, programmatic) to maximize impact.
- Own performance targets and consistently deliver on key metrics to drive growth.
- Share insights and best practices to elevate team performance within the region.




- Lead ongoing optimization via A/B testing and performance analysis to maximize efficiency.
- Work cross-functionally with design, local marketing teams, BI, and Martech to craft winning strategies.

Responsabilidades

- 3-5+ years in performance marketing with strong focus on Google App Campaigns (preferably UAC) and programmatic advertising.
- Proven ability to scale campaigns, optimize acquisition funnels, and maximize ROAS.
- Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization.
- Strong analytical mindset with ability to turn data into actionable insights.
- Experience managing large-scale campaigns and coordinating with multiple stakeholders.
- Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer.
- Ability to thrive in a fast-paced environment and drive projects from strategy to execution.
- Excellent communication and problem-solving skills with a proactive approach. xugodme
- Fluency in English; additional languages are a plus.

Requisitos principales

- equity plan
- private health insurance
- monthly Glovo credit
- discounts on transportation, food, and kindergarten
- discounted gym memberships
- extra time off and adaptable remote/working locations

📌 Senior Performance Marketing Specialist (Barcelona)
🏢 Glovo
📍 Barcelona