Your mission About Holidog Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe.

Our ambition is bold: double the company and become the #2 integral platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.

About the role We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role.

You will

- Build a structured experimentation system from idea to execution - Identify the highest-impact growth opportunities across the customer journey - Challenge product, UX and business decisions using data - Help teams prioritise what should actually be built You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion. About the product & the way we work - C2C marketplace (web app, mobile app coming next) - Product fully developed with AI assistance - Continuous product evolution through short iterations - No rigid experimentation roadmap — priorities evolve with data and business context - Multiple teams contributing ideas across Product, Marketing and Operations - Internal AI tools accelerating analysis, research and product development Your profile We are not looking for someone who simply runs A/B tests.

We want someone who can:

- Understand the product and business deeply - Build a scalable experimentation process - Turn data into clear product decisions - Balance product, UX, marketing and technical considerations - Help the company focus on the initiatives that create the highest business impact Your responsibilities - Build and own Holidog's CRO operating system - Create a framework to collect, organise and prioritise ideas across teams - Define hypotheses, success metrics and experimentation plans - Identify opportunities across acquisition, activation, conversion,



retention and marketplace performance - Analyse user behaviour and business performance using data - Work with Product and Engineering to execute experiments - Measure results and document learnings - Challenge product, UX and business decisions when appropriate - Help teams make better prioritisation decisions based on impact rather than intuition - Mentor teams on experimentation best practices and contribute to building a strong experimentation culture Mandatory profile requirements - Product-Led CRO: Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.
- Data-Driven Decision Making: Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.
- Experimentation Systems: Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas. Other requirements - Senior CRO / Growth / Product profile with strong autonomy - Strong product mindset - Excellent analytical skills - Comfortable working across Product, Engineering, Design and Marketing - Able to prioritise opportunities based on business impact - Excellent communication and stakeholder management skills - Strong people skills with the ability to influence without authority - Comfortable with ambiguity, changing priorities and rapid iterations - Experience with marketplaces or complex user journeys is a strong plus - English fluency required This role is not suitable if - You mainly optimise landing pages or paid acquisition funnels - You only focus on A/B testing without understanding the broader product - You need fixed roadmaps or detailed specifications before contributing - You prefer executing requests instead of challenging priorities We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth. Why join us?

📌 Senior Product-Led CRO Consultant - Freelance (España)
🏢 Hectorkitchen
📍 España