About VeraContent VeraContent is a multilingual content marketing agency based in Madrid, working with leading international organizations across Europe. We specialize in editorial strategy, content creation, and creative translation.

About the Role We are hiring a full-time SEO & Web Content Strategist to work exclusively with one of our key clients, a leading international university based in Madrid. You will join a team of dedicated specialists supporting the university and work hand in hand with another specialist already assigned to the project, collaborating closely with the university’s Brand and Web Teams. The role will support the ongoing optimization of the university’s website ecosystem across SEO, GEO/AI visibility, UX, information architecture, and site structure, helping improve how content is organized, discovered, and experienced while ensuring consistency with established brand and narrative frameworks.

Key Responsibilities

Review the university’s website ecosystem and identify opportunities to improve SEO, GEO/LLM visibility, UX, content structure, and discoverability.

Support content audits and make recommendations around information architecture, navigation, site structure, and content organization.

Apply SEO best practices including search intent, keyword targeting, internal linking, metadata, and on-page optimization.

Contribute to the university’s evolving approach to GEO and AI search visibility, helping ensure content is well structured for both traditional search engines and AI-powered platforms.

Use analytics and search data to understand website performance and inform strategic recommendations.





Work with established brand and narrative frameworks to ensure consistency across schools, programs, and website sections.

Collaborate closely with Brand, Web, and technical teams to translate content and brand strategy into practical website improvements.

Write, edit, and restructure web content where required, ensuring clarity, quality, and alignment with the university’s brand.

Work alongside the other dedicated specialist to prioritize initiatives and support the wider website optimization and brand alignment project.

Candidate Profile

Essential

2+ years of experience in SEO, content strategy, digital marketing, web strategy, or a related field, ideally with hands-on responsibility for website content and performance.

Strong SEO fundamentals, particularly around content strategy, on-page optimization, and search intent.

Experience analyzing and improving website content, structure, and performance.

Working knowledge of information architecture, content hierarchy, navigation, and site structure.

Experience using website performance and search data to inform recommendations, ideally through tools such as Google Analytics and Google Search Console.

Experience collaborating effectively with web, development, or technical teams.

Native or near-native English, with excellent writing and editing skills, strong editorial judgment,



and the ability to work within established brand and messaging frameworks.

Ability to work autonomously, manage priorities, and communicate proactively with stakeholders.

Professional-level Spanish. Desirable

Familiarity with GEO, LLM visibility, or AI search optimization concepts, or a strong interest in developing expertise in this area.

Hands-on CMS experience.

Experience with content audits, website restructuring, or migration projects.

Experience in higher education or a related sector.

Experience using AI tools such as ChatGPT or Claude for research, analysis, or content workflows.

Working

Arrangements

This is a full-time position with VeraContent, based in Madrid. The role requires on-site presence at the university’s Madrid offices at least two days per week, as well as attendance at a standing weekly team meeting.

The role reports to VeraContent’s Head of Project Management for operational and HR support, while day-to-day project coordination is handled directly with the client.

Salary: €25,000 gross per year

Desired start date: September 1, 2026 How to Apply Please apply through our website. When submitting your application, choose “SEO & Web Content Strategist for International University” as the desired position. Please include your availability, CV, LinkedIn profile, and relevant examples of previous work, and briefly explain why you would be a strong fit for the role.

Only applications made through the website will be considered. For any additional information, you can contact [email protected]. Please note that we only contact candidates chosen to continue the selection process.

📌 SEO & Web Content Strategist for International University (Madrid)
🏢 VeraContent
📍 Madrid