As we expand our brands globally, we’re looking for a commercially driven and entrepreneurial Spain Market Manager to own and grow the Spanish market for our two brands, UKLASH and groa beauty. This is a high-impact role with full ownership of Spain performance across all channels, from digital and social to retail and PR. You’ll be responsible for shaping market strategy, leading campaign execution, and driving sustainable growth, working closely with freelancers and central teams to bring the brand to life locally.

As we are establishing our Spain operations, the role will be engaged on a full-time contractor basis rather than as an employee. You’ll be joining a fast-paced, ambitious team focused on scaling UKLASH and groa into leading integral beauty brands. Our Brands

UKLASH is the UK's #1 lash and hair growth serum brand. Our clinically proven products solve problems and amplify natural beauty at every stage; from postpartum hair shedding to menopause hair loss.

groa beauty is the newest brand to launch under the UKLASH group. groa is a high-performance beauty brand for the next generation. Your Role

You'll own the marketing strategy to build awareness, excitement and cut through, and will be responsible for delivering high impact brand moments, product launches, retailer marketing plans, campaigns and brand activations that deliver to the brand targets. This is an entrepreneurial role suited to someone who enjoys building brands from the ground up, ambitious to deliver best in class results and thrives in a fast-moving environment. Key Responsibilities

Own Spain Market Strategy

Develop and execute the marketing strategy for Spain.

Identify opportunities to accelerate awareness, trial and customer acquisition across the region.

Localise integral campaigns to maximise relevance and performance. Collaborate closely with the global teams to maximise campaign effectiveness.

Ensure all content is on-brand, locally relevant, and high-performing.

Review and approve translations across social, website, and campaigns.

Guide freelancers on content direction and priorities.

Own regional marketing KPIs including awareness, EMV,



retail performance and launch success.

Be part of the wider brand strategy to deliver on global awareness.

Retail Marketing

Develop marketing plans for retail partners, partnering with the global Sales team.

Build retailer activation calendars aligned with key commercial moments.

Develop launch campaigns, sampling strategies, events and retailer activations.

Work closely with the Sales team to maximise retail sell-through and support new business opportunities.

Influencer, Community & Activation

Own influencer and UGC strategies in Spain, managing freelancers and agencies as required to:

Support the end-to-end execution of paid and gifted influencer programs, from briefing and contracting through to delivery and reporting.

Coordinate creator communications, timelines, deliverables, content briefs and approvals.

Track paid partnerships, usage rights, whitelisting permissions, and content deadlines.

Manage budgets, invoices, and payment tracking.

Deliver impactful launch events and community experiences.

Support planning and execution of influencer and consumer events in coordination with agency.

Management of guest lists, RSVPs, logistics, gifting, and talent coordination.

On-site support including set-up, derig and execution.

Post-event reporting and evaluation.

Build relationships with creators, media and industry partners, agencies and freelance partners where required.

Social

Own the UKLASH ES channel social strategy, managing freelancers as required to:

Deliver social content calendar execution

Plan, script, shoot, and edit social-first content that aligns with brand campaigns and key product launches.

Schedule all social posts, writing captions that are relevant and on brand.

When required, create content for our paid ads team,



to use across our paid social strategy.

Manage community engagement, responding promptly to comments.

Manage UGC creator program end-to-end to ensure content support across all channels for product launches, campaigns and evergreen marketing needs.

PR

Manage our PR agency to deliver great editorial content, product placements and awards for the brand

Lead Market Operations & Team Coordination

Manage freelancers and agencies across social and influencer/UGC

Act as the key point of contact for Spain across internal teams

Coordinate with performance, creative, PR, and operations teams to ensure seamless execution

Market Intelligence

Become the internal expert on the Spanish beauty landscape.

Monitor competitor activity and identify emerging opportunities within the Spanish beauty market. Requirements

4-7+ years' experience in Brand Marketing, Retail Marketing or Integrated Marketing.

Experience launching brands or products within Spain.

Experience working with retailers in Spain (Druni, Primor or similar).

Strong understanding of influencer marketing and social-first beauty brands.

Target driven mindset with experience delivering against revenue and growth targets.

Excellent project management skills with the ability to manage multiple priorities.

Passion for beauty, consumer brands and brand building.

Fluent in Spanish and English What You’ll Love:

Owning and shaping a key international market

Being part of a fast-growing, ambitious beauty brand

Working with a creative, collaborative, and driven team

Access to new product launches and industry insights

Flexible working environment and opportunities for growth Why Join Us?

At UKLASH, we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion creativity, ownership, and impact at every level. If you’re excited by the opportunity to take full ownership of a market and play a key role in scaling a global beauty brand, we’d love to hear from you. This is not intended to be an exhaustive list of duties and may evolve in line with business needs.

📌 Spain Marketing Manager (España)
🏢 UKLASH
📍 España