ОписаниеSemrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.ЗадачиOwn positioning and messaging for the flagship product lineOwn conversion-critical messaging across the self-serve funnel, including the homepage, product landing pages, and in-product touchpointsLead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel dataShape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaignsContribute to pricing and packaging decisions by building the commercial case for offer evolutionSupport Sales with competitive positioning and enablement contentStrengthen the PMM operating model across the Core portfolio by standardizing launch frameworks, messaging templates, and cross-functional handoffsRun customer interviews and develop case studies and proof points for messaging and sales conversationsBuild and maintain competitive intelligence and translate it into positioning and enablementSynthesize customer and market feedback and represent it in product roadmap discussionsIncrease external proof and market authority by developing case studies, validating customer success stories, and securing industry proof pointsТребования5–8+ Years of product marketing experience in B2B SaaS,



with end-to-end ownership of positioning and go-to-market for a product or product lineExperience with a PLG or self-serve business model and an understanding of conversion funnels, customer journeys, and messaging impactAbility to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystemsHands-on customer research experience, including conducting interviews and combining qualitative insights with funnel and market dataStrong competitive analysis skills and the ability to turn market intelligence into positioning and enablement assetsProven cross-functional orchestration across Product, Sales, Growth, and Marketing teams, with ownership of user adoption, project timelines, and commercial performance targetsHighly analytical mindset with the ability to track campaign conversion, analyze MRR growth, and guide marketing decisionsExcellent communication, presentation, and copywriting skills in English, including the ability to turn complex technical capabilities into simple, benefit-driven messagingAbility to operate in a fast-changing market and product environment and adjust plans without losing momentumNice to have: Knowledge of SEO, search, or AI-related marketsУсловияUnlimited PTOHobby and team-building budget allowanceEmployee Support ProgramFinancial aid in case of a family member’s lossEmployee Resource Groups
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📌 product marketing manager (Barcelona)
🏢 Enfint
📍 Barcelona