Gong is looking for a senior event marketing leader to own and evolve Gong’s third-party event strategy. This role is responsible for building a best-in-class portfolio of industry conferences, sponsorships, programs, and activations that generate and accelerate pipeline, strengthen customer relationships, and elevate Gong’s brandThis is a strategic, high-visibility role that requires equal parts strategic planning, business acumen and operational excellence. You’ll define where Gong invests, build scalable event strategies aligned to GTM priorities, influence senior stakeholders, negotiate high-value partnerships, and deliver flawless execution from planning through post-event measurementSuccess in this role requires exceptional attention to detail, strong executive influence, and an unwavering commitment to delivering world-class experiences that drive measurable business impactOwn Gong’s Third-Party Event StrategyDevelop and lead Gong’s general third-party event strategy, including industry conferences, sponsorships, programs, and activationsEvaluate opportunities through the lens of business impact, audience fit, pipeline generation, customer engagement, and brand value to determine where Gong should investBuild and manage the annual third-party events roadmap, ensuring alignment with company priorities, sales objectives, and regional GTM plansContinuously evaluate portfolio performance and identify opportunities to optimize, expand, or sunset programs based on business outcomesLead End-to-End Program ExecutionOwn every aspect of event execution, including sponsorship negotiations, contract management, booth strategy and design, logistics, field enablement, executive preparation, content coordination, onsite management,
and post-event follow-upEstablish and maintain exceptionally high standards of operational excellence, ensuring every event reflects Gong’s brand and delivers a seamless experience for customers, prospects, partners, and internal stakeholdersAnticipate risks, proactively solve problems, and drive projects forward with minimal oversightInfluence Cross-Functional TeamsServe as a trusted strategic partner to Sales, Field Marketing, Demand Generation, Customer Success, Partnerships, Brand, and Executive LeadershipAlign event investments with pipeline goals, account priorities, and business objectives while balancing stakeholder needs and budget considerationsBuild strong relationships internally and externally to maximize the impact of every programMeasure & optimize:Define success metrics for every event and evaluate performance across pipeline, revenue influence, customer engagement, executive meetings, and brand impactPresent recommendations, insights, and portfolio performance to senior leadership, using data to inform future investment decisionsContinuously improve processes, reporting, and operational efficiency to scale Gong’s third-party event programManage events & work streams across Strategic Events Portfolio:Play a key role in planning and executing Gong’s annual flagship conference, Celebrate, owning critical workstreams such as: registration strategy, sponsor management, ancillary programs,
logistics, and moreSupport and own proprietary event programs (roadshows, dinners, etc). Everyone on the events team owns & operates programs across the portfolioBenefitsMental health support resourcesWork from home stipendGenerous vacation daysQuarterly recharge company shutdownsParental leaveEmployee equityCommuter & parking benefitsRetirement savingsTraining & development programsEmployee resource groupsMentorship opportunitiesFlexible wellness fundQualifications10+ years of experience leading B2B event marketing or field marketing programs, preferably within high-growth SaaS organizationsDemonstrated success owning and evolving a strategic event portfolio with measurable impact on pipeline, revenue, and customer engagementOutstanding project management and organizational skills with meticulous attention to detail and the ability to manage multiple complex initiatives simultaneouslyStrong commercial acumen with experience evaluating investment decisions, managing significant event budgets, negotiating sponsorships, and measuring ROIHighly proactive, resourceful, and comfortable operating independently in a fast-paced, high-growth environmentA continuous improvement mindset with a passion for raising the bar and building scalable, best-in-class event programsStrong executive presence with experience influencing senior leaders and building alignment across Sales, Marketing, Partnerships, and Executive stakeholdersProven ability to think strategically while executing with precision and consistently delivering exceptional experiencesWillingness to travel as needed to support key events (up to 35-40% in high seasons) throughout the year
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📌 Senior Event Marketing Manager (Gerona)
🏢 Gong
📍 Gerona