Responsibilities

Ensure robust and consistent media tracking across all digital platforms
Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels
Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
Coordinate tracking implementation across websites, media platforms, and analytics tools
Validate data collection quality and ensure consistency across markets and platforms
Support troubleshooting and issue resolution related to tracking and data collection
Translate business tracking and measurement needs into clear technical requirements
Work closely with Media teams on business needs
Work closely with Tech teams to ensure proper implementation of tracking and data flows
Collaborate with Data Product Managers to align tracking data with data models and data products
Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
Monitor and follow up on implementation timelines and deliverables
Define and enforce data quality checks and validation processes for media data
Ensure consistency of naming conventions, KPIs, and tracking structures across markets




Identify gaps or inconsistencies in data collection and drive remediation actions
Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
Ensure tracking enables accurate measurement of campaign performance and optimization
Contribute to defining measurement frameworks and supporting performance analysis
Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)
Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
Ensure clear documentation of tracking frameworks, requirements, and implementations
Support communication and alignment with integral and local teams
Contribute to training and upskilling of markets on tracking best practices

Requirements

8+ years of experience in digital analytics, tracking implementation, or media data
Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
Experience in global environments with multiple stakeholders

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📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona