About Us
Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else.
Freight is the invisible magic trick that makes the integral economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper.
Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.
We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.
Changing global trade starts with shipping great content. Boxes don’t move before those letters move.
About The Role
We are looking for a highly strategic, proactive, and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences.
This role requires a commercially-minded marketer who can independently identify growth opportunities, develop innovative GTM content initiatives, prioritize across multiple business units and ICPs, and translate company objectives into scalable acquisition programs.
You will own content strategy and planning, campaign ideation, integrated GTM content initiatives, experimentation, and performance optimization across the funnel. You will collaborate cross-functionally with product marketing, growth, performance marketing, SEO, sales, partnerships, customer teams, and leadership to drive measurable business impact.
We’re looking for someone who can balance strategy with execution, enjoys working in a fast-moving environment, takes initiative, and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide.




Roles And Responsibilities

Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals
Build content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaigns
Support Growth Managers in the ideation, launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impact
Oversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels
Ensure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journey
Design and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets
Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pages
Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning,



and scale global thought leadership initiatives

Requirements

5+ years of experience in content marketing across different products, audiences and regions
Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies
Proven experience developing and executing strategic multi-channel content and acquisition programs
Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition
Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution
Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus)
Strong analytical mindset with experience measuring performance and optimizing based on data
Experience managing editorial planning across multiple products, audiences, or regions
Strong project management and prioritization capabilities in fast-paced environments
Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams
Self-starter mentality with strong ownership and accountability

Preferred Qualifications

BA in marketing, business, communications, technology or similar areas
Background in thought leadership, executive positioning, or strategic storytelling
Proven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data
Experience leading integrated GTM launches or portfolio-level campaigns
Familiarity with SEO strategy, conversion optimization, and experimentation methodologies
Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools
Familiarity with project management tools (such as Asana)
Basic video editing skills using platforms such as Descript

General
Reports to: Head of Marketing
Location: Barcelona, hybrid
#J-18808-Ljbffr

📌 Global Content Marketing Manager (Barcelona)
🏢 Freightos
📍 Barcelona