Bayer (Schweiz) AG in Spain (Barcelona) seeks an Omnichannel Trade Lead to define and drive omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS. This role owns the MAC and ensures brand strategy translates into actionable channel plans for strong sell-out performance.
You will partner with Marketing, Digital, Sales and Medical to ensure high-quality execution and steady growth.
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📌 Omnichannel Activation Lead (Barcelona)
🏢 Bayer (Schweiz
📍 Barcelona
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