Role Purpose
The Digital Project Manager is responsible for leading end-to-end delivery of complex digital and technology initiatives within the Commerce domain. The role ensures successful execution of projects aligned with business strategy, delivering measurable value across digital ecosystem, sales enablement and commercial platforms.
This position acts as a key bridge between business stakeholders and technology teams, ensuring alignment, governance, and value realization while driving execution excellence in a fast-paced, multi-stakeholder environment.
In addition, the role plays a critical part in ensuring that local initiatives are fully aligned with regional strategic priorities and global D&T; standards, contributing to a coherent, scalable, and future‑fit Commerce technology ecosystem.
Key Responsibilities
Project Delivery & Execution

Lead the full lifecycle of technology projects, from initiation to deployment and hypercare
Manage scope, timelines, budget, risks, and dependencies across complex initiatives
Ensure on-time, on-quality, and on-budget delivery of projects
Drive structured planning, execution, and reporting frameworks

Stakeholder Management & Alignment

Act as the primary point of contact for business and technology stakeholders
Drive alignment across Commerce, D&T;, Finance, Procurement, Security, and external partners
Lead executive-level communications, steering committees, and governance forums
Manage expectations and resolve conflicts in complex stakeholder environments

Strategic Alignment & Global Integration

Ensure all initiatives are aligned with regional Commerce priorities and general D&T; strategy, architecture, and standards
Translate global frameworks, roadmaps, and architectural guidelines into actionable local project plans
Contribute to the evolution of the Commerce technology roadmap by providing structured feedback from local initiatives
Ensure consistency, scalability, and reuse across solutions, avoiding fragmentation and duplication
Actively participate in regional and global governance forums, ensuring alignment, visibility, and compliance
Ensure adherence to D&T; standards, governance frameworks, and compliance requirements
Identify, assess, and mitigate project risks and issues proactively
Guarantee proper validation across architecture, security, legal, and data domains before execution
Own project financials,



including budget planning, forecasting, and cost control
Define and track business cases, ROI, and value realization metrics
Ensure efficient allocation of resources across project activities
Lead cross-functional project teams, including internal resources and external vendors
Foster a high-performance culture focused on ownership, accountability, and delivery excellence
Mentor junior project managers and contribute to capability building within the organization
Promote agile methodologies and modern ways of working
Drive continuous improvement in delivery practices, tools, and processes
Contribute to the evolution of the Commerce technology ecosystem and roadmap

Required Experience

5–7 years of experience in project/program management within technology-driven environments
Proven track record delivering complex digital or IT initiatives in FMCG, retail, or B2B/B2C commercial ecosystems
Strong experience in Commerce-related domains, including Route to Market, Sales Execution, Trade Promotion Management, Customer Engagement, or eB2B platforms
Deep understanding of FMCG operating models, including multi-channel distribution, distributor/wholesaler networks, and field sales dynamics
Experience working in highly matrixed organizations, collaborating across local OpCos, regional, and global teams
Demonstrated exposure to large-scale digital transformation programs within FMCG (e.g., commercial platforms, CRM/SFA deployments, data-driven sales capabilities)
Proven ability to translate commercial business needs into scalable technology solutions with measurable business impact (revenue growth, productivity, or cost efficiency)
Experience managing third-party vendors and system integrators in FMCG environments
Proven experience operating within global or regional operating models, ensuring alignment with enterprise strategies, governance frameworks, and architectural standards

Core Skills

Advanced project management (Agile, Waterfall, Hybrid)
Strong financial management (budgeting, forecasting, cost control)




Risk and dependency management
Stakeholder management at senior and executive level
Strong analytical and problem-solving capabilities

Technical & Functional Knowledge

Understanding of modern architectures (cloud, APIs, integrations)
Experience with enterprise tools (JIRA, ServiceNow, Power BI, etc.)
Knowledge of Commerce processes (Route to Market, Sales, Customer Management)
Understanding of enterprise architecture principles, standards, and scalability requirements

Leadership & Soft Skills

Strong leadership and team management skills
Excellent communication and storytelling at executive level
Influencing and negotiation skills
Strong strategic mindset with the ability to connect project execution to broader business and technology strategy
Ability to navigate and influence within regional and global governance structures
Ability to operate in ambiguity and drive decision-making
High level of autonomy and accountability

Education & Certifications

Bachelor’s or Master’s degree in Engineering, Computer Science, Business, or related field
Project Management certifications (PMP, PRINCE2, Agile) are highly preferred

Success Measures (KPIs)

On-time, on-budget, on-quality delivery
Stakeholder satisfaction and engagement
Governance and compliance adherence
Alignment with regional/global standards and contribution to scalable solutions
Team performance and capability development
Culture: We live our values and strive to act consistently at all times. Last year, we achieved a 90% engagement score in our Employee Engagement Survey.
Diversity & Inclusion: We work to ensure that everyone in our company feels free to be themselves and contribute their full value.
Decidedly green: We drive innovation to brew beers using renewable energy, achieving zero waste, and returning to their watersheds the water we borrow.
Global environment: You will be part of a major global company, with opportunities to participate in international projects and work with colleagues from all over the world.
Events: You will have the opportunity to attend outstanding events that we sponsor—major festivals, motorsport events, and shows you’ll be able to truly enjoy.
The sky is the limit! If you join us, you’ll have the trust and freedom to decide, propose, and create.

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📌 Digital Commerce Project Manager (Madrid)
🏢 The HEINEKEN
📍 Madrid