We are a multinational company in nutrition and dietetics, with more than 1,500 employees worldwide and 370 in Spain. We believe in healthy eating and manufacture and distribute our brands through multiple channels (Grocery, Pharma, HFS, and e-commerce) in more than 40 countries.
Our portfolio includes leading and trusted brands such as Bicentury, Isostar, Gerblé, and Bimanan.
To support the future growth of Bicentury, we are looking for a Senior Brand Manager who will work under the direction of the Marketing Manager while taking ownership and autonomy in managing the brand strategy.
This role is ideal for a professional with 8+ years of experience who wants to grow within the Marketing team, contributing both strategically and hands-on to new opportunities for the brand.
We are looking for a dynamic, proactive, and positive person who enjoys taking initiative, driving projects forward, and transforming ideas into impactful actions.
Role Mission
Lead the strategic development and growth of the Bicentury brand, driving business performance across key KPIs (sell-in, sell-out, profitability, and brand equity), while shaping the innovation pipeline and communication strategy.
This role requires a strong combination of strategic thinking, creativity, analytical rigor, and cross-functional leadership.
Key Responsibilities
Strategy & Business Performance

Define and lead the mid- to long-term brand strategy
Drive overall business performance across key metrics: sell-in, sell-out, market share, profitability, and brand funnel
Translate data and insights (consumer, shopper,



market) into actionable growth plans
Build and execute annual marketing plans aligned with business objectives
Own and drive the innovation pipeline (new product development, renovations, and extensions)
Work closely with R&D; and factory teams, ensuring alignment between consumer needs, brand positioning, and technical feasibility
Lead go-to-market strategies for new launches

Brand Communication & Activation

Define brand positioning and lead the 360º communication strategy (ATL, digital, in-store)
Manage and brief external partners (creative, strategic, media, and digital agencies) to ensure best-in-class execution
Ensure consistency and effectiveness across all brand touchpoints

Cross-functional & International Collaboration

Act as a key interface with internal stakeholders: Sales, Trade Marketing, Supply Chain, and Production
Collaborate with international teams/markets, ensuring alignment and scalability of brand initiatives
Manage and align external partners to deliver against business and brand objectives

Leadership & Team Management

Lead, coach, and develop a team of 2 people
Foster a high-performance, collaborative,



and ownership-driven environment
Influence cross-functional teams without direct authority

Performance & Analytics

Monitor and analyze brand and business KPIs
Evaluate campaign effectiveness and ROI
Identify risks and opportunities, and implement corrective actions

Requirements

8+ years of experience in FMCG marketing
Proven experience in a Senior Brand Manager role
Strong track record in brand building, innovation, and go-to-market execution
Solid understanding of business performance drivers and key commercial KPIs
Experience working cross-functionally, including with production/factory teams
Experience managing agencies and external partners
International exposure or experience working with integral/regional teams is a plus
Strong analytical skills combined with strategic thinking
Fluent in Spanish and English

What We Are Looking For

A profile combining creativity and analytical thinking
Strong business acumen and performance orientation
Proven leadership and team management capabilities
A proactive, hands-on mindset with high energy and drive
Ability to operate strategically while remaining execution-focused
Strong communication and stakeholder management skills.

What We Offer

A key role contributing to the future growth of Bicentury and Nutrition & Santé
Autonomy supported by a clear marketing structure
High visibility through diverse and impactful projects
Freedom to explore, propose, and test new ideas

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📌 Senior Brand Manager- Bicentury (Barcelona)
🏢 NUTRITION & SANTÉ
📍 Barcelona