Join Avanade Spain and lead strategic growth across Financial Services & Insurance in a market defined by digital banking, AI, cloud, cybersecurity and regulatory transformation.
Avanade is looking for a senior Sales Lead to shape and accelerate our go-to-market strategy for Financial Services & Insurance clients in Spain.
Spain’s financial services & Insurance sector is entering a new phase of transformation, driven by digital banking, Traditional & Health insurance businesses, open finance, AI adoption, cyber resilience, cloud modernization and increasing regulatory pressure. In this context, you will help banks, insurers and financial institutions turn technology investment into measurable business outcomes.
This is a high-visibility opportunity for a senior commercial leader who can open executive conversations, shape strategic opportunities and leverage the combined strength of Avanade, Microsoft and Accenture to grow our FSI footprint in Spain.
What You’ll Do
As Sales Lead – FSI Spain, you will own growth, pipeline, executive relationships and market relevance across banking, insurance and financial services clients.

Define and lead the sector strategy
Define and execute the FSI growth strategy for Spain, focusing on priority accounts, senior decision-makers and high-value transformation opportunities
Prioritize key accounts, target markets and strategic offerings with clear commercial focus
Build growth plans that connect financial institutions’ priorities with Microsoft-led transformation opportunities
Manage territory performance and build a qualified pipeline
Lead territory planning,



account coverage, segmentation and commercial governance
Build, monitor and secure a robust, qualified and predictable pipeline
Accelerate strategic opportunities across cloud, data & AI, core modernization, business applications, cybersecurity and digital workplace
Drive C-level engagement and strategic account development
Develop trusted relationships with executive stakeholders, including C-level and senior business leaders
Position Avanade as a strategic transformation partner for banks, insurers and financial institutions navigating digital reinvention, regulatory change and operational resilience
Lead value-led conversations that connect technology decisions to growth, efficiency, resilience and customer impact
Provide commercial leadership and team direction
Lead and energize multidisciplinary pursuit teams, creating focus, pace and accountability
Create a high-performance culture focused on quality, discipline and commercial excellence
Drive senior-level deal qualification, win strategy and commercial decision-making
Orchestrate internal teams and partner ecosystems
Mobilize Sales, Offering, Delivery,



Industry and Alliance teams to bring the best of Avanade to each strategic client conversation
Strengthening joint pursuits with Microsoft and Accenture, turning ecosystem collaboration into competitive advantage
Increase market influence and Avanade’s visibility
Increase Avanade’s visibility and credibility in the Spanish Financial Services market
Represent Avanade in relevant market events, client forums, publications and industry initiatives
Build influence with clients, partners and industry stakeholders to originate new strategic opportunities
Anticipate market trends and drive commercial innovation
Stay ahead of sector shifts such as digital banking, open finance, AI-enabled operations, cyber resilience, regulatory transformation and customer experience reinvention
Continuously adapt commercial approaches and value propositions to local client needs
Identify new growth levers, commercial models and AI-led opportunities that can shape Avanade’s next stage of growth in Financial Services in Spain

About you

Senior experience, ideally 15+ years, in business development, complex sales or strategic account leadership within consulting, technology services or systems integration
Strong exposure to Financial Services, ideally across banking, insurance or capital markets in the Spanish market
Demonstrated track record originating, shaping and closing strategic, transformation-led and large-scale deals
Ability to define market strategy, make clear commercial choices and turn opportunities into qualified, executive-backed pipeline
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📌 Sales Lead for Financial Services & Insurance Industry (Madrid)
🏢 Avanade
📍 Madrid