About The Bicester Collection

The Bicester Collection is home to 12 luxury open-air shopping destinations across Europe , China and the US, each offering an extraordinary mix of iconic brands, exceptional guest experiences and a vibrant sense of place. We exist to make the lives of others better — our brands, our guests, our people and our communities.

Maasmechelen Village, located at the crossroads of Belgium, the Netherlands and Germany, welcomes a rich and diverse mix of guests to more than 100 boutiques set against the heritage of the former coal mining landscape. It is a place where international luxury meets local character — and where every visit is designed to surprise and delight.

The role

This is a freelance opportunity with an immediate start.

We are looking for an Activations Manager who will be the creative and operational force behind everything that brings Maasmechelen Village to life beyond shopping. You will own a year-round programme of guest-facing and brand activations — from initial concept through to on-site delivery and post-event analysis.

This is a hands-on role with real autonomy. You will work directly with brand partners, external suppliers, production agencies and on-site hosts to create experiences that are fresh, commercially impactful and unmistakably luxury. If you thrive in an agency-paced environment but want to build something with lasting impact, this is your opportunity.

What you will do

- Plan, produce and deliver the full annual activations calendar for the Village aligned with the Village vision and Marketing goals — managing every stage from creative concept to flawless on-site execution
- Identify opportunities based upon trends & market research
- Develop bold, original activation concepts that elevate the guest experience and set the Village apart — drawing inspiration from luxury, culture, hospitality and beyond




- Act as the primary point of contact for brand partners on activations — co-creating concepts that balance brand objectives with Village strategy
- Manage all external suppliers, production agencies, hosts and event staff — setting clear briefs, quality standards and holding everyone to account for delivery
- Own activation budgets end to end — building cost estimates, negotiating supplier contracts, tracking spend and reporting on financial outcomes
- Make fast, confident decisions when things change — weather, logistics, scope — keeping all parties informed and activations on track
- Coordinate seamlessly across retail, marketing, guest services and facilities to ensure activations enhance rather than disrupt Village operations
- Deliver rigorous post-activations evaluations — analysing attendance, guest feedback, commercial impact and lessons learned to continuously improve the programme
- Create collateral and visual materials when needed, using tools like Photoshop and Canva to maintain brand standards
- Use data and insights to inform planning, justify new formats and demonstrate return on investment

Who you are

- You bring 3-5 years of hands-on activations management experience — ideally from luxury retail, hospitality or lifestyle brand environment
- You challenge the status quo and bring fresh ideas that push boundaries
- You have a track record of managing complex, multi-stakeholder projects from concept to delivery
- You are confident managing external suppliers and on-site teams — hosts, production crews, freelancers — with clear direction and high standards
- You are commercially sharp: you understand budgets, negotiate with confidence and always know where the money is going
- You are comfortable using data and AI tools to improve your work — from planning and analysis to creative production and stakeholder communication
- You are fluent in Dutch and English; French is a strong asset
- You know your way around Photoshop, Canva or similar creative tools — and you are not afraid to roll up your sleeves

📌 Freelance activations manager (España)
🏢 Maasmechelen Village
📍 España