Experteer Overview

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As Creative Strategist, you translate audience insights, cultural trends, and business objectives into social-first creative strategies. You will shape content territories, narratives, and briefs that inspire creative teams and drive brand impact. You’ll work closely with cross-functional partners to ensure platform-native, business-aligned proposals. This role offers the opportunity to influence content strategy, platform evolution, and the digital funnel at scale.

Compensaciones / Incentivos
• Translate business objectives into social-first creative strategies
• Collaborate with Monitoring u0026 Insights to turn learnings into opportunities
• Define content territories, platforms, and social narratives
• Develop creative briefs for content teams and video producers
• Create concept cards, creative principles, and platform guidelines
• Advise on platform evolution, formats, and audience behaviors




• Ensure ideas respond to audience needs and brand positioning
• Support content calendars by establishing priorities and themes

Responsabilidades
• Around 4 years of experience in creative strategy, social media, digital marketing or agency environments
• Strong understanding of social media ecosystems, especially TikTok and Instagram
• Ability to transform data, audience insights and cultural trends into creative strategies
• Experience developing content strategies and xqbhyrx defining creative territories
• Ability to prepare clear, inspiring and actionable creative briefs
• Strategic mindset with strong creative sensibility
• Understanding of brand strategy, content strategy and the digital funnel
• Ability to connect business objectives with communication opportunities and creative ideas
• Strong presentation and stakeholder management skills
• High level of English (meetings conducted in English)

Requisitos principales
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📌 Creative Strategist (Barcelona)
🏢 Zurich Insurance Group
📍 Barcelona