Medical Marketing (Madrid)

Medical Marketing (Madrid)

11 ago
|
Talent
|
Madrid

11 ago

Talent

Madrid

Important laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.

Functions

Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.

Strategy and Planning

• Definition and implementation of medical marketing plans

• Market, competitor, and clinical trend analysis

• Identification of growth and positioning opportunities

Scientific Communication and Positioning

• Translation of clinical evidence into clear and differentiated messages

• Development of scientific claims and key messages

• Ensuring regulatory compliance across all communications

Materials and Campaigns

• Creation and validation of promotional and scientific materials

• Design of multichannel campaigns (digital and in-person)

• Adaptation of content to different healthcare professional profiles

Cross-functional Collaboration

• Alignment of scientific strategy with commercial objectives

• Training of the sales force on product and scientific messaging

KOL Engagement

• Identification and collaboration with key opinion leaders

• Participation in advisory boards and strategic projects





• Integration of clinical insights into marketing strategy

Analysis and Results

• Monitoring of KPIs, campaigns, and product performance

• Impact assessment and strategy optimization

• Market share and trend monitoring

Training and Scientific Activities

• Participation in congresses, symposiums, and medical events

• Support for continuing medical education initiatives

A results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients.

Requirements

- Degree in medicine, pharmacy or health Sciences.
- Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases.
- Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued.
- Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset.
- Knowledge of sales and commercial management.
- Highly fluent spoken English and written .
- Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level.

📌 Medical Marketing (Madrid)
🏢 Talent
📍 Madrid

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