Important laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.
Functions
Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.
Strategy and Planning
• Definition and implementation of medical marketing plans
• Market, competitor, and clinical trend analysis
• Identification of growth and positioning opportunities
Scientific Communication and Positioning
• Translation of clinical evidence into clear and differentiated messages
• Development of scientific claims and key messages
• Ensuring regulatory compliance across all communications
Materials and Campaigns
• Creation and validation of promotional and scientific materials
• Design of multichannel campaigns (digital and in-person)
• Adaptation of content to different healthcare professional profiles
Cross-functional Collaboration
• Alignment of scientific strategy with commercial objectives
• Training of the sales force on product and scientific messaging
KOL Engagement
• Identification and collaboration with key opinion leaders
• Participation in advisory boards and strategic projects
• Integration of clinical insights into marketing strategy
Analysis and Results
• Monitoring of KPIs, campaigns, and product performance
• Impact assessment and strategy optimization
• Market share and trend monitoring
Training and Scientific Activities
• Participation in congresses, symposiums, and medical events
• Support for continuing medical education initiatives
A results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients.
Requirements
- Degree in medicine, pharmacy or health Sciences.
- Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases.
- Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued.
- Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset.
- Knowledge of sales and commercial management.
- Highly fluent spoken English and written .
- Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level.
📌 Medical Marketing (Madrid)
🏢 Talent
📍 Madrid