Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

We areseekinga proactive, customer-focused Customer MarketingSeniorSpecialist to help expand and scale PTC’s global Customer Reference Program while supporting strategic customer community and advocacy initiatives. Based in Barcelona, this role will work closely with Marketing, Sales, Customer Success, Product Marketing, and customers around the world toidentify, recruit, and nurture customer advocates who can share their transformation stories and business outcomes.

The successful candidate will play a critical role inmaintainingthe ongoing rhythm of reference recruitment, customer storytelling, and advocacy engagement. This includesidentifyingcustomers from events, executive programs, advisory boards, industry exchanges, and user community activities, helping guide them through the reference process, and supporting the creation of customer-led content that enables marketing, sales, and customer success teams.

Because many reference interviews and customer conversations occur with North American customers, this role requires flexibility toparticipatein occasional evening calls to support customer interviews, reference development activities, and advocacy programs.

The idóneo candidate is highly organized, collaborative, an excellent communicator, and passionate about creating exceptional customer experiences. They are comfortable managing multiple projects simultaneously, building relationships across functions,



and turning customer success stories into impactful programs that drive business value.

Key Responsibilities Customer Reference Program & Advocacy

- Support the execution and growth of PTC’s Customer Reference Program by helping recruit, engage, and nurture customer advocates.

- Identifypotential reference candidates through events, advisory boards, customer communities, customer success teams, sales teams, and marketing programs.

- Partner with stakeholders across Marketing, Sales, Customer Success, and Product organizations to align customer advocacy opportunities with strategic business priorities.

- Coordinate customer reference requests,introductions, interviews, case studies, videos, speaking opportunities, and peer-to-peeradvocacyactivities.

- Assistwith customer interview preparation, scheduling,logistics, and follow-up communications.

- Maintain and enhance reference records within internal systems and contribute to ongoing data quality and program visibility efforts.

- Contribute to internaladvocacycommunications that increase awareness and adoption of customer reference resources across the company.

Advocate & End User Engagement
- Support communications that promote PTC/USER’s customer-led mission and core programs, including the Global Summit event, newsletter, Regional User Groups, and Technical Committees.

- Partner with internal stakeholders and PTC/USER leaders tonurture customer advocates,connectuserswitheducationandpeer support,and create pathways for customers tolearn, contribute, and engage more deeply with PTC and the broader user community.

Reference Activation: Equip GTM with Customer Proof
- Administer andmaintainReferenceView and related customer reference databases, ensuring records areaccurate, searchable, up to date, and aligned to customer permissions, products, industries, regions, use cases, and advocacy activities.

- Manage reference recruitment workflowsfrom intake through activation, including prioritization, status tracking, stakeholder follow-up, and progress reporting.

- Create andmaintaincustomer reference slides, story snapshots,

📌 Customer Marketing Senior Specialist (Barcelona)
🏢 Ptc
📍 Barcelona