Ppc Coordinator (Alcobendas)

Ppc Coordinator (Alcobendas)

11 ago
|
Codere Online
|
Alcobendas

11 ago

Codere Online

Alcobendas

Codere Online is a leading online sports betting and casino operator that launched in 2014 as part of the renowned Codere Group. With its state-of-the‑art website and mobile applications, Codere Online operates in Spain and several high-growth core markets in Latin America, including Mexico, Colombia, Panama, and the City of Buenos Aires in Argentina. On December 1, 2021, Codere Online became the first publicly traded gaming operator in Latin America, trading on Nasdaq under the ticker CDRO.
About the role:
We are seeking a skilled and data-driven PPC Coordinator to join our dynamic marketing team. In this role, you will be responsible for managing and optimizing paid user acquisition campaigns across multiple countries, focusing on Search campaigns (Google Ads & Microsoft Ads) and additional performance channels. This position requires strong analytical skills and the ability to collaborate with cross-functional teams to maximize performance and ROI. You will work closely with Marcom, Product, Design, CRM and BI teams to develop creative concepts, test hypotheses, align on KPIs, and continuously optimize acquisition funnels.
Key Responsibilities:
Campaign Management
Plan, manage, and optimize Search campaigns (Google Ads & Microsoft Ads) and other PPC channels to drive high-quality app installs and conversions
Run campaigns across multiple countries, ensuring localization, compliance, and market-specific optimization
Monitor and optimize daily campaign performance, adjusting bids, targeting, placements, creatives, and budgets to meet KPIs




Work closely with the Marcom team to conceptualize and design compelling creatives, including banners, videos, static ads, ad copy, and USP-driven messaging
Build and maintain a structured A/B testing framework for creatives, audiences, landing pages, and store assets
Cross-Functional Collaboration
Partner with BI teams to analyze campaign insights, LTV trends, retention, and cohort behavior.
Work with Design, CRM, Product, and Store Optimization teams to maintain strong alignment across the acquisition funnel
Budget & Performance Ownership
Manage monthly budgets effectively while ensuring ROI and cost efficiency
Provide accurate forecasting and pacing, ensuring optimal budget allocation across channels and marketsli>
Take ownership of campaign performance and proactively identify growth opportunities
Reporting & Insights
Build clear, actionable reports around performance, trends, creative learnings, and recommendations
Track KPIs including CPI, CPA, ROAS, LTV, retention, and funnel conversion metrics
Present insights to internal stakeholders regularly
Conduct ongoing competitor monitoring and market analysis to identify opportunities, risks, and emerging trends
Your Qualifications & Experience:
2+ years of hands-on PPC Search experience (Google Ads & Microsoft Ads). Experience in the sports betting, iGaming, or online casino industry is a strong advantage
Strong understanding of campaign optimization, bidding strategies, keyword research, and

📌 Ppc Coordinator (Alcobendas)
🏢 Codere Online
📍 Alcobendas

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