Job DescriptionDe Puy Synthes is recruiting for a HEMA Lead Spain & Portugal located in Madrid, Spain. The HEMA Lead Spain & Portugal leads Health Economics & Market Access (HEMA) strategy and execution for De Puy Synthes Spain and Portugal, ensuring optimal reimbursement, access, and adoption of innovative orthopaedic solutions. The role is accountable for shaping value‑based access strategies, engaging key external stakeholders, and enabling sustainable business performance aligned with country and EMEA priorities.Key ResponsibilitiesDefine and execute HEMA strategy for Spain and Portugal aligned with De Puy Synthes and EMEA priorities.Develop and deliver market access and funding strategies to enable adoption and sustainable growth.Build and maintain strategic relationships with payers, HTA bodies, institutional decision-makers and relevant authorities to shape the external environment and advance value‑based adoption.Lead EMEA‑aligned evidence generation and value creation activities and translate insights into local value messages, tools and materials.Partner cross‑functionally with Marketing, Sales, Medical/Clinical and Regulatory teams to develop and execute market access and reimbursement strategies across the product lifecycle.Navigate centralized and regional access dynamics across Spain and Portugal, including hospital‑ and region‑based decision pathways, support access optimization within regional healthcare systems, institutions, and tender environments.Ensure effective deployment of health economic tools, value assets and training to enable internal stakeholders and strengthen field activation.Monitor execution against HEMA priorities and business objectives, ensuring alignment to agreed plans,



milestones and governance expectations.Ensure compliance with applicable quality, ethics and local regulatory requirements, consistent with EMEA HEMA standards.May take on direct responsibility for a priority and strategic business at EMEA regional level, defined according to EMEA needs, ensuring HEMA strategy and execution align with business priorities and performance objectives.Scope & ImpactFull strategic responsibility for HEMA outcomes in Spain and Portugal, with high autonomy and direct impact on access success, innovation adoption, and revenue sustainability. This role may also hold direct responsibility for a priority and strategic business at EMEA regional level (defined according to EMEA needs), ensuring HEMA strategy and execution align with business priorities, performance objectives, and value delivery expectations.QualificationsAdvanced degree (Master’s or Ph D preferred) in Health Economics, Public Health, Life Sciences or related field.7+ years of experience in Market Access or HEMA roles,



preferably within Med Tech or Pharmaceuticals.Proven experience within the Spanish and/or Portuguese reimbursement environment.Fluent in English and in local language.Preferred SkillsAgility JumpsCoachingCommercial AwarenessCompetitive Landscape AnalysisCross‑Functional CollaborationCustomer IntelligenceGlobal MarketGo‑to‑Market StrategiesHealth EconomicsHealth IntelligenceMarket KnowledgeMarket Opportunity AssessmentPricing StrategiesProcess ImprovementsRegulatory ComplianceStrategic ChangeStrategic ThinkingTechnical CredibilityPay€67,300.00 - €115,805.00BenefitsIn addition to base pay, we offer an annual bonus with set target (% of pay) depending on pay grade/location, where the vigente amount is based on the employee’s and company’s performance of the previous calendar year, or sales commissions. We also offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well‑being reimbursement, programs for financial, physical and mental health. We offer service anniversary and recognition awards, and subject to the terms of the respective plans, employees and in some locations’ eligible dependents may participate in several insurance plans.*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.EEO StatementJohnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.If you are an individual with a disability and would like to request an accommodation, please contact us via internal employees contact Ask GS to be directed to your accommodation resource.

📌 Hema Lead Spain And Portugal (Madrid)
🏢 Johnson & Johnson
📍 Madrid