Role Description:
Lead and elevate how adidas shows up within JD Sports Spain and across other key EU markets, delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.
As Partner Brand Marketing Manager, you will own the end-to-end marketing strategy and execution for adidas within the Spanish Market – positioning JD as the key retail partner for adidas across sportswear and lifestyle. You will translate integral and EMEA adidas initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect with the Spanish consumer.
Working at the intersection of brand and retail, you will lead the development of integrated, omnichannel campaigns across retail, digital, social, paid media and experiential – bringing adidas stories, product and key moments to life within JD. You will collaborate closely with adidas stakeholder, JD HQ and local teams to deliver impactful execution.
The role requires a commercial, and strategic mindset, combined with strong executional excellence.



You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.
Ultimately you will play a critical role in building the adidas brand in the Spanish Market, delivering standout brand experiences that connect with consumers and drive sustained growth.
- Location – Madrid
- Working hours – 39 hours.

Responsibilities:
- Own the end-to-end marketing strategy and execution for the adidas brand at JD.
- Adapt Global and EMEA wide campaigns into locally relevant campaigns.
- Work with the UK team to deliver best in class omni channel activations across retail, digital, social, paid media and IRL moments.
- Ensure consistency of adidas brand expressing whilst tailoring campaign to Spanish consumer insights and cultural moments.
- Act as the key point of contact between adidas, JD HQ, and the local market team.
- Bui

📌 Partner Brand Marketing (Madrid)
🏢 Jd group
📍 Madrid