At ING we are looking for a Digital Business Expert (START account within Daily Banking Tribe)
Your role and work environment
We are looking for a talented and driven Digital Business Expert to join our Growth and New Segments area of Daily Banking & Savings Tribe, which strongly supports the development and evolution of Cuenta START, our value proposition for younger sub-segments.
In this role, you will be responsible for owning and evolving end-to-end customer journeys, ensuring the delivery of a best-in-class experience while driving business growth and strategic positioning in the youth segment.
You will work in a cross-functional agile squad, collaborating closely with Product Owners, Tech, Data, Legal, Compliance, Fraud, and Architecture teams, acting as a key bridge between business and technology.
Your key responsibilities:
As a Digital Business Expert you will:
- Own end-to-end customer journeys: design, align and evolve journeys from ideation to production, ensuring full definition across business, legal, compliance and technical domains
- Drive delivery from idea to production: translate business needs into actionable requirements, define User Stories, support backlog refinement and ensure iterative MVP delivery until rollout.
- Lead cross-functional alignment: work closely with Legal, Compliance, Fraud, Architecture and Tech to ensure robust, compliant and scalable solutions.
- Act as Business Guardian: ensure journeys meet regulatory and internal standards, safeguarding customer and business integrity
- Be strongly data-driven: extract, analyze and interpret data to generate insights, monitor performance and support decision-making.
- Proactively understand customer behavior: monitor funnels, usage and customer feedback to identify opportunities and continuously improve journeys.
- Drive business impact: identify growth opportunities and contribute to improve acquisition, activation and engagement of START customers.
- Support Product Owner in backl
📌 Digital business Expert (Madrid)
🏢 Ing
📍 Madrid