WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the integral community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

ABOUT THE ROLE AND OUR TEAM:

The CRM Audience Activation Lead is a strategic leader within the Global Vendor CRM team, responsible for defining and scaling the audience strategy, targeting frameworks, and activation infrastructure that power lifecycle marketing across global CRM channels.

This role sits at the center of CRM strategy, data activation, and marketing technology, owning how audiences are structured, governed,



personalized, and activated across Email, SMS, Push, in-product messaging, and future channels.

You will architect scalable audience frameworks that improve targeting precision, accelerate campaign execution, and unlock more sophisticated lifecycle marketing capabilities globally. This role will play a critical part in advancing The Knot Worldwide’s adoption of Salesforce Data Cloud and evolving CRM from campaign-based execution toward intelligent, behavior-driven customer engagement.

RESPONSIBILITIES:
- Define and own the global audience strategy, segmentation framework, and activation approach across CRM channels (Email, SMS, Push, in-product messaging, etc.)
- Architect scalable audience models, reusable cohorts, and targeting logic that improve personalization, lifecycle performance, and operational efficiency
- Lead audience activation strategy within Salesforce Marketing Cloud Advanced and

📌 CRM Audience Lead (Barcelona)
🏢 The Knot
📍 Barcelona