Job Description
This role is critical in creating impactful design solutions that elevate the ISP brand, drive engagement, and reinforce a strong, credible public image. It shapes visual communications for both online and offline platforms, drives brand awareness, and supports ISP schools in becoming the “Schools of Choice” in their local markets. The role also contributes to lead generation, customer experience and digital execution through close coordination with the Regional Marketing Manager and school-level teams.
Key responsibilities
1. Creative design and brand leadership
Lead the creation of visual assets and branding solutions across all schools and regional campaigns, from conceptualisation to final execution.
Ensure consistency and cohesiveness of the brand identity across all visual platforms and touchpoints (digital, print, environmental and event branding).
Develop illustrations, logos, infographics and other design assets that reflect the brand's core values, look and feel.
Create and maintain style guides,



templates and branding guidelines to standardise design output across all communication channels.
Manage visual consistency and brand governance across all schools and regional touchpoints.
Collaborate with marketing teams to strategise creative campaigns that align with brand messaging and target audiences.
2. Campaign creative and digital execution
Adapt outdoor and digital campaigns into multiple formats, languages and platforms, ensuring consistency across markets.
Support online campaign copy adaptations and creative execution in coordination with the Regional Marketing Manager.
Design and create landing pages aligned with campaign objectives and conversion goals.
Support UTM management and tracking implementation for campaign performance measurement.
Produce digital advertising assets, social media creatives, banners and other paid media collateral.
3. Website and digital channels management
Manage and support the regional and school websites

📌 Regional Graphic Designer and Brand Specialist Iberia (Madrid)
🏢 International Schools Partnership
📍 Madrid