Introduction
At COCUNAT, we're building our Retention department from scratch.
We're not looking for someone to manage email campaigns. We're looking for someone to own one of the company's most important growth levers: Recurrent Revenue.
Your mission will be to transform customer behaviour into profitable growth through experimentation, analysis and automation, while building the team, systems and operating model that will make the function scalable.
We're looking for someone obsessed with uncovering growth opportunities where others don't see them—and with the ability to turn those opportunities into a high-performing department.
The challenge
This department is being created now. You won't inherit an established machine—you'll build it.
You'll lead a team from day one, shape three strategic areas and own one of the company's key growth objectives.

Your responsibilities
Business & Customer Value
You'll define and optimize the entire customer lifecycle strategy while owning its business impact.
- Drive subscription growth, increase recurring revenue and reduce churn.




- Improve repeat purchase, cross-sell, upsell and winback performance.
- Develop lead-to-first-purchase initiatives.
- Define promotions, discount strategy, pricing, bundles and personalization to maximize customer value.
- Build the annual business plan, defining objectives, investment priorities and expected return.

Business Intelligence
Your role is to understand what is happening with our customers—and why.
You'll continuously analyse customer behaviour, cohorts and segmentation to identify opportunities that drive measurable business growth.
We are not looking for someone who simply monitors dashboards. We want someone who uncovers opportunities others don't see and knows how to quantify their impact before turning them into action.
Experimentation
Experimentation will be at the core of your work.
You'll continuously test pricing, bundles, promotions, lifecycle journeys, CRM flows, subscriptions

📌 Head of Retention (Barcelona)
🏢 Cocunat
📍 Barcelona