Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a general team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Demand Generation Specialist (Barcelona, Spain) — Automotive Growth Marketing

About the role
We are seeking a hands-on Demand Generation Manager to support growth within the automotive industry, one of PTC’s strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross-functional partners.




The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs.

What you’ll do (core responsibilities)

Campaign strategy & execution (multi-channel)
· Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and any new trending channels and content syndication to engage target accounts and personas.
· Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks
· Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.

Lead management, scoring, and funnel operations
· Partner with Marketi

📌 Demand Generation Specialist (Barcelona)
🏢 Pilot Thomas Logistics
📍 Barcelona