Marketing Manager (Barcelona)

Marketing Manager (Barcelona)

10 ago
|
Importante empresa del sector
|
Barcelona

10 ago

Importante empresa del sector

Barcelona

We’re seeking a Marketing Manager to lead our go-to-market strategy at a pivotal moment of growth and repositioning.

You will own brand, product marketing, and category creation, as we establish Unith as a leader in conversational AI humans for enterprise.

The unique challenge: Unith sits at the intersection of deep technology, consulting, and enterprise transformation.

You will craft a narrative that resonates across enterprise buyers, product teams, and innovation leaders, while elevating Unith from a technology provider to a category-defining partner.

This role reports directly to leadership and will play a critical role in defining how the market understands:

- Conversational AI as a new interface
- Digital humans as a business lever
- Unith’s leadership in this emerging category

What You’ll Do

Category Creation & Brand Strategy

- Define and own the narrative around conversational AI humans as the next interface
- Position Unith as a category leader in real-time AI-driven human interaction
- Build a premium, enterprise-grade brand aligned with our consulting + platform positioning
- Craft compelling messaging for multiple audiences: enterprise executives, product teams, innovation leaders
- Drive thought leadership (LinkedIn, case studies, POVs, events) to shape market perception
- Create high-impact narratives that elevate Unith beyond “AI vendor” to strategic partner

Product Marketing

- Own go-to-market strategy across our core use cases: training, onboarding, sales, and customer experience
- Translate complex capabilities (real-time streaming, conversational design, AI memory, integrations) into clear business value
- Develop sales enablement materials, business cases, and client-facing narratives
- Partner closely with product, engineering,



and delivery teams to launch new capabilities
- Ensure strong alignment between messaging, pipeline generation, and revenue outcomes

Leadership

- Build and scale the marketing function across product marketing, content, and brand
- Foster a culture of clarity, speed, and high standards
- Collaborate cross-functionally with sales, product, engineering, and leadership
- Align closely with revenue teams to support enterprise sales cycles and strategic deals

What You Bring

Required

- 3+ years of marketing experience, in B2B SaaS, AI, or enterprise technology
- Proven experience scaling marketing in high-growth environments
- Strong expertise in product marketing, brand strategy, and enterprise positioning
- Experience supporting enterprise sales cycles and consultative GTM motions
- Exceptional storytelling ability, simplifying complex technology into compelling narratives
- Builder mentality, comfortable operating in ambiguity and moving fast

Highly Valued

- Experience marketing AI, conversational systems, or emerging technologies
- Background in category creation or repositioning
- Strong understanding of enterprise buyers and transformation challenges
- Experience working closely with technical teams (product, engineering, AI)
- Ability to engage multiple stakeholders: from operators to C-level executives
- Hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
- Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms

What We Offer

? Hybrid work in Barcelona

?️ Office in the center of Barcelona

? Work from anywhere

?️ Lunch compensation when in the office

? Private health insurance with Alan

? Adaptable benefits (tax-free under Spanish legislation)

?️ ClassPass discount

📌 Marketing Manager (Barcelona)
🏢 Importante empresa del sector
📍 Barcelona

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