Event Marketing Specialist - Large Format Print EMEA
Description -
Specializing in Tradeshows, Face-to-Face Events, Webinars, and Event Consulting for Demand Creation and Capture

Position Overview
We are seeking a highly organized and strategic Event Marketing Specialist to lead the planning, execution, and optimization of our tradeshows, face-to-face events, and webinars. In addition to managing these key marketing initiatives, the Event Marketing Manager will also serve as an internal event consultant, guiding teams on best practices and innovative approaches to maximize event impact. The primary objective of this role is to drive both demand creation and demand capture, supporting the HP Large Format organization’s brand awareness, growth and revenue goals.

Key Responsibilities
• Tradeshow Management: Oversee end-to-end execution of tradeshows, including both strategy and execution. The job scope includes budget ownership; dealing with vendors; setting and collaborating with a cross functional team across HP; brand presence; booth creative,



messaging and execution; marcom content and campaign activation; logistics; staffing; lead management, and post-event follow-up to ensure strong brand presence, high-quality lead generation and ROI.
• Webinar Program Management: Develop and execute a robust webinar calendar, working with subject matter experts to deliver compelling content that attracts, educates, and converts prospects. Project management, collaborating in a cross functional team; working with external vendors; marketing communication plan, content assets creation and central campaign activation; technical set up and hosting of webinar
• Event Consulting: Act as an internal consultant to business units, providing guidance on event strategy, audience targeting, messaging, and measurement to maximize ROI and achieve business objectives.
• Demand Creation & Capture: Partner with sales and marketing teams to design event experiences that fuel new interest (dema

📌 Event Marketing Specialist (Barcelona)
🏢 HP
📍 Barcelona