Introduction
At COCUNAT, we're continuing to grow, and creativity is one of the key drivers behind that growth. Within our Growth team, we combine performance marketing, creative strategy, and data analysis to understand what truly resonates with our audience and turn those insights into increasingly effective campaigns. We rely on streamlined processes and internal tools that simplify execution, allowing us to focus on what really matters: analyzing, experimenting, and making better decisions.
We're looking for a Performance Creative Strategist with a 100% performance mindset. Your mission isn't simply to come up with great ideas—it's to understand why a creative performs (or doesn't) on Meta, translate those learnings into clear next steps, and ensure the Creative team is always producing the work with the highest potential impact based on data.
You'll own the creative learning cycle: analysis → diagnosis → iteration → prioritization and allocation of creative work.

Your responsibilities
- Creative performance analysis (Meta as the primary platform):



systematically review live creatives, read their metrics (thumbstop rate, hold rate, CTR, CPA, ROAS, frequency, fatigue) and understand what's happening beyond the number.
- Component-level diagnosis: break down performance by messaging angle, hook, format, and audience segment. Identify winning and losing patterns.
- Defining next steps: decide what gets iterated, scaled, killed, or tested next. Prioritize the creative pipeline with business judgment.
- Benchmark & top-performer research: continuously track Meta Ad Library, competitors, and industry references to identify the best-performing ads, understand why they work, and translate them into actionable opportunities for Cocunat.
- Brief generation and analysis: create creative briefs with a clear hypothesis behind them (angle, hook, format, audience), leveraging our internal briefing processes, and analyze the outcome of each brief to feed learnings back into th

📌 Performance Creative Strategist (Barcelona)
🏢 Cocunat
📍 Barcelona